Media Highlights

Salon
TikTok, Gen Z's financial adviser, can be "risky to rely on," experts say
December 23, 2024

Clinical Professor of Communication Karen North was quoted in an article about Gen Z turning to TikTok and YouTube for financial advice, embracing trends like budgeting and minimalist spending.

TheWrap
MSNBC Viewers Still Haven’t Returned Post-Election – Will They Ever Come Back? RATINGS
December 18, 2024

Professor of Professional Practice of Journalism and Director of USC Annenberg’s Media Center Christina Bellantoni was quoted in a story about how MSNBC's primetime viewership has dropped 55% post-election, while Fox News' audience has grown, reflecting shifts in audience preferences, with some viewers disappointed by election coverage or disengaging temporarily from the news.

KNX News
USC offers class on how to become an influencer
December 18, 2024

Clinical Associate Professor of Communication and Associate Director of the Digital Social Media (MS) program Freddy Tran Nager was quoted in a story about a new class that focuses on teaching students the art of using social media as a tool for influence. 

Spectrum News 1
Trump holds 1st post-election press conference at Mar-a-Lago
December 16, 2024

Adjunct Lecturer Daniel Schnur was interviewed about Trump's first press conference following his November election victory. 

Wall Street Journal
From Fox News to NBC, Legacy Media Wants In on TikTok
December 15, 2024

Clinical Associate Professor of Communication and Associate Director of the Digital Social Media (MS) program Freddy Tran Nager was quoted in a story about the efforts of legacy media outlets seeking to expand their audiences on TikTok.

Salon
Expert: Project 2025 plot to turn U.S. state media into RT-style propaganda would backfire
December 10, 2024

Professor of Communication and Global Communication Policy Fellow at the Center for Communication Leadership and Policy Nicholas J. Cull was quoted in a story analyzing how Project 2025 includes proposals to drastically reduce government agencies and programs, particularly targeting American state media abroad. 

Dazed
2024 was the year of the pop femininomenon
December 10, 2024

A study from the USC Annenberg Inclusion Initiative was mentioned in an article about the longstanding gender gap in pop music and prominent women in pop in 2024. 

Financial Times
Billionaires plan overhaul of US news groups as media confronts trust issue
December 9, 2024

Professor of Professional Practice of Journalism, Co-Director of the M{2e} program and Innovations Manager for the Annenberg Innovation Lab Gabriel Kahn of USC Annenberg in a story about tech billionaires Patrick Soon-Shiong and Jeff Bezos facing criticism for their efforts to reform the Los Angeles Times and The Washington Post, including Soon-Shiong's plans to introduce an AI-powered "bias meter" to the LA Times. 

LAIst's AirTalk with Larry Mantle
LA Times readers will soon be able to see an article’s slant with its new 'bias meter'
December 6, 2024

Professor of Professional Practice of Journalism and Director of USC Annenberg’s Media Center Christina Bellantoni was interviewed about Patrick Soon-Shiong’s announced plans to implement a "bias meter" in the Los Angeles Times, which will use AI to present dual perspectives on articles to address growing public distrust in mainstream news. 

The Atlantic
The Rise of the $1,000 Family Photo
December 2, 2024

Clinical Professor of Communication Karen North was quoted in an article about how parents are turning to professional photographers and paying as much as $1,000 for family photos, prioritizing high-quality, curated images that capture the perfect moment.

Latin American Post
Luis Fonsi Aims to Conquer Film as He Did Music
November 27, 2024

Research from the USC Annenberg Inclusion Initiative was cited in a story about singer and actor Luis Fonsi’s life and career. 

BNN Bloomberg
California’s Newsom Sets Himself Up as a Foil to Musk and Trump
November 26, 2024

Adjunct Instructor Daniel Schnur was quoted in a story about how California Gov. Gavin Newsom is positioning California as a counterforce to Trump’s policies, including a proposal to exclude Tesla from rebates for electric vehicles.

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