Karen North

Karen
North

Clinical Professor
Karen North is a recognized expert in the field of digital and social media, with interests spanning personal and corporate brand building, digital election meddling, reputation management, product development, and safety and privacy online.
Academic Program Affiliation: 
Karen North
Karen North is a recognized expert in the field of digital and social media, with interests spanning personal and corporate brand building, digital election meddling, reputation management, product development, and safety and privacy online.
Expertise: 
Business, Digital Media, Entertainment, Entrepreneurship, Los Angeles, Media Literacy, Popular Culture, Social Media, Sports
Research and Practice Areas: 
Culture and Media
News and Media Industries
Persuasion and Politics
Science, Technology and Innovation

Tabs

Karen North, PhD, is a recognized expert in digital social media and in psychology. She is the founder and former director of USC Annenberg’s Digital Social Media (MS) program, and a clinical professor in the school of communication focusing on digital and social media, business and product strategy, privacy and safety online, and brand building and reputation management. In 2006, North created the Digital Social Media (MS) program (formerly, Annenberg Program on Online Communities), the world’s first master’s degree program and research center focused on the leadership and management of social media and online communities.

Trained as a clinical and social psychologist and with considerable work experience in telecommunications policy and practice, North’s interests come together in the digital world where entrepreneurs and large companies seem most focused on using social and digital media to bring people together, form groups online, and exert influence. North teaches these concepts and skills and works with small and large companies, foreign and domestic governments, and individuals in this sector. Prior to building USC’s digital social media program, North was the assistant dean of the UCLA School of Public Policy. She previously worked in the Clinton Administration in the White House Office of Science and Technology Policy, and before that she worked for Rep. Edward Markey, Chairman of the U.S. House of Representatives Subcommittee on Telecommunications and Finance.

Fall 2021

COMM 308: Communication and Conflict
COMM 321: Communication and Social Media
COMM 375: Business and Professional Communication