USC Annenberg Academics
Explore our academic programs
Through its distinctive undergraduate and graduate degree programs, USC Annenberg is preparing the next generation of scholars and professionals to inquire, innovate and lead at the global crossroads of media and culture.
Gain a theoretical framework and critical understanding for how messages — from interpersonal to mass media — are informed, created, distributed and consumed.
Guided by rigorous journalistic and ethical standards, report, write and produce news stories across platforms — while harnessing emerging technologies.
Public Relations (BA)
From developing brand messages to establishing a content strategy to implementing social media campaigns, learn how to advocate on behalf of a person, brand or organization.
Communication Data Science (MS)
Develop the skills to uniquely connect the communication, media and technology industries by applying communication theory to “big data” projects.
Communication Management (MCG)
Build a foundation in theory and applied research to design and execute effective communication strategies and tactics across a range of business functions.
Digital Media Management (Online) (MS)
Become a leader who understands the evolving media landscape, makes ethical, data-informed decisions and builds a more equitable future by managing diverse teams.
Digital Social Media (MS)
Learn the theory, practice and strategic mindset that are essential for developing and managing social media platforms, digital media, apps and online communities.
Global Communication (MA) / Global Media (MSc)
Examine the transformational role of communication and media in our globalizing world from two media capitals — London and Los Angeles — while earning master’s degrees from USC and the London School of Economics.
Develop into a deadline-driven multimedia journalist producing cross-platform stories in a converged news environment.
Public Diplomacy (MPD)
Understand how governments and non-state actors use media and communication to shape public opinion, international relations and public diplomacy for domestic and global audiences.
Public Relations and Advertising (MA)
Prepare to advocate on behalf of a person, brand or organization by executing strategies informed by audience insights, and producing multiplatform storytelling grounded in ethical frameworks and data intelligence.
Public Relations Innovation, Strategy and Management (Online) (MS)
Build a foundation in critical thinking, ethics and data-driven decision making to lead across the full spectrum of PR, marketing and advertising functions.
Specialized Journalism (MA)
Produce high-level, long-form reporting grounded in content-area expertise developed by taking courses across the university.
Specialized Journalism (The Arts) (MA)
Learn to report on and magnify the arts as a critical aspect of culture while building multi- media journalism skills.
Learn cutting-edge theory and research methodologies through rigorous classes and independent and collaborative research projects as you prepare for careers in academia, industry, government and NGOs.
Our undergraduate minors allow students to learn across a broad range of disciplines.