USC Annenberg Minors


Admission Requirements

Requirements for admission to a minor in Communication are a minimum 3.0 GPA and completion of a minimum of 32 units (sophomore standing). The 3.0 GPA is a minimum standard and does not guarantee admission.

Requirements for admission to the Advertising or News Media & Society minors are a 2.0 cumulative USC GPA and a declared major.

Requirements for admission to the Public Relations or Sports Media Industries minors are a 2.5 cumulative USC GPA and a declared major.

Click here for the Summer 2018 Communication Minor application.

Click here for the Summer 2018 Journalism and Public Relations Minor application.


Advertising Minor

Overview
The advertising minor is designed for students interested in building a career in, or developing a better understanding of, the field of advertising. It explores the key role played by advertising in today’s global economy. At no time has advertising been more successful or more controversial than it is today, and this program will explore both the positives and the negatives. Emphasis is placed throughout the program on both the practical skills required to meet the demands of the marketplace and the theoretical underpinnings of those practices. Program content includes: the history of advertising; creation of written and visual advertising elements; the measurement, selection and analysis of media; the concept of “branding;” the role of advertising in creating and maintaining successful brands; the analysis of advertising campaign case studies; and the creation of integrated marketing communications campaigns.

Required Courses

  • PR 340 – Introduction to Advertising (4 units)
  • PR 341 – Advertising Copywriting (4 units)
  • PR 342 – Advertising Media and Analysis (4 units)
  • PR 343 – Advertising Design and Production (4 units)
  • MKT 406 – Practicum in Advertising and Promotion Design (4.0 units)

Choose one elective:

  • MKT 402 – Research Skills for Marketing Insights (4 units)
  • MKT 405 – Advertising and Promotion Management (4 units)
  • MKT 425 – Marketing in a Digital World (4 units)

For more information on specific courses, visit the course catalogue.


Communication Policy and Law Minor

Overview
Information and communication practices and technologies have an increasingly powerful impact on nearly every aspect of our lives. From the level of privacy in our personal lives to the way we govern our communities or manage our businesses, the legal and policy issues in the communication field are ever-changing and increasingly complex. To prepare students to navigate this dynamic and complicated world, the minor in communication policy and law combines courses in communication, law, ethics, and the business of communication taught at both the School of Communication and the School of Journalism at USC Annenberg. Students can choose to focus on policy or legal issues that affect communication technologies, strategies, and uses. This minor will not only enable students to understand the revolution in media and telecommunications technology and practice, it will ground them in the fundamentals of free speech, intellectual property and the local, state and federal role in the regulation of communication platforms ranging from emerging social media to the legacy media of broadcasting and newspapers. This is an ideal minor for students interested in law or advanced communication scholarship.

Required Core Courses (8 units)

  • ASCJ 210 – Contours of Change in Media and Communication (4 units)
  • COMM 322 – Argumentation and Advocacy (4 units)

Electives (12 units)
Choose three from the following:

  • COMM 345 – Social and Economic Implications of Communication Technologies (4 units)
  • COMM 371 – Censorship and the Law: From the Press to Cyberspace (4 units)
  • COMM 402 – Public Communication Campaigns (4 units)
  • COMM 412 – Communication and Social Movements (4 units)
  • COMM 421 – Legal Communication (4 units)
  • COMM 422 – Legal Issues and New Media (4 units)
  • COMM 427 – Topics in Media Economics, Law and Policy (4 units)
  • COMM 489 – Campaign Communication (4 units)
  • JOUR 462 – Law of Mass Communication (4 units)

For more information on specific courses, visit the course catalogue.


Communication Technology Practices and Platforms Minor

Overview
Students in this minor trace the roots and dynamics of contemporary networked technologies and learn how to participate and excel within media cultures, online networks and organizational workplaces. The minor focuses on three areas: cultures (connecting communication technologies to histories, values, and ethics of social relationships and civic communities); networks (developing qualitative and quantitative skills to model, explain and influence relationships among media and people at local and global scales); institutions (tracing the legal, organizational, economic and interpersonal contexts that produce and transform communication technologies). The field of communication technology requires individuals who can critique, cultivate, build and influence new relationships among people, platforms and practices. Whether starting careers in strategic consulting, medical informatics, non-profit management, social media design, public sector service or new media entrepreneurship, students are encouraged to utilize skills and foundational concepts underlying 21st century communication technologies.

Required Courses:

  • COMM 309 – Communication and Technology (4 units)
  • COMM 339 – Communication Technology and Culture (4 units)
  • COMM 340 – The Cultures of New Media (4 units)

Electives
Choose two from the following:

  • COMM 310 – Media and Society (4 units)
  • COMM 321 – Communication and Social Media (4 units)
  • COMM 345 – Social and Economic Implications of Communication Technologies (4 units)
  • COMM 350 – Video Games: Content, Industry, and Policy (4 units)
  • COMM 422 – Legal Issues and New Media (4 units)
  • COMM 431 – Global Strategy for the Communications Industry (4 units)
  • COMM 449 – Perspectives on the Networked Press (4 units)
  • COMM 465m – Gender in Media Industries and Products (4 units)
  • COMM 486 – Human and Technological Systems in Organizations (4 units)
  • COMM 498 – Ethical Issues in Entertainment and Communication (4 units)
  • CTIN 462 – Critical Theory and Analysis of Games (4 units)
  • CTIN 463 – Anatomy of a Game (4 units)
  • CTIN 488 – Game Design Workshop (4 units)

For more information on specific courses, visit the course catalogue.


Culture, Media and Entertainment Minor

Overview
This 20-unit minor offers courses that examine the theory, content, social impact and economics of a range of creative, media, culture and entertainment industries. Through the lens of music, film, television, advertising, digital media, games, comics and fashion, students will learn strategies for analyzing popular culture and entertainment texts, mechanisms and platforms of content distribution, as well as the historical, social, cultural and political issues shaping these entertainment fields. Taking into account shifts and disruptions in contemporary media and entertainment, students will further examine consumption, audience engagement and participation that necessarily shape our individual and collective identities. These courses will highlight the production, consumption and meanings inscribed in entertainment media industries and products. Depending on the courses selected, the minor will prepare students for a variety of careers in and/or further critical scholarship about media and entertainment industries.

Required Courses:

  • COMM 300 – Entertainment, Communication and Society (4 units)
  • COMM 384 – Interpreting Popular Culture (4 units)

Electives
Choose two from the following:

  • COMM 306 – Innovation, Entertainment, and the Arts (4 units)
  • COMM 307 – Sound Clash: Popular Music and American Culture (4 units)
  • COMM 310 – Media and Society (4 units)
  • COMM 312 – The Business and Culture of Celebrity (4 units)
  • COMM 350 – Video Games: Content, Industry, and Policy (4 units)
  • COMM 355 – Advertising and Communication (4 units)
  • COMM 360 – The Rhetoric of Los Angeles (4 units)
  • COMM 363 – Media Consumption (4 units)
  • COMM 395m – Gender, Media and Communication (4 units)
  • COMM 396 – Fashion, Media and Culture (4 units)
  • COMM 426 – Religion, Media and Hollywood: Faith in TV (4 units)
  • COMM 430 – Global Entertainment (4 units)
  • COMM 432 – American Media and Entertainment Industries (4 units)
  • COMM 433 – Home Entertainment (4 units)
  • COMM 440 – Music as Communication (4 units)
  • COMM 456 – Entertainment, Marketing and Culture (4 units)
  • COMM 457 – Youth and Media (4 units)
  • COMM 458m – Race and Ethnicity in Entertainment and the Arts (4 units)
  • COMM 465m – Gender in Media Industries and Products (4 units)
  • COMM 498 – Ethical Issues in Entertainment and Communication (4 units)
  • CTCS 482 – Transmedia Entertainment (4 units)
  • JOUR 381 – Entertainment, Business and Media in Today’s Society (4 units)
  • JOUR 493 – Comics and Graphic Storytelling (4 units)

For more information on specific courses, visit the course catalogue.


Justice, Voice and Advocacy Minor

Overview
The 20-unit minor offers courses that prompt students to explore the central role communication, media, news, and public relations play in a multicultural society. As a cross-school minor, students will examine questions and perspectives on identity and community through an interdisciplinary lens that centers on theory and praxis, impact and change. The courses in this minor are grouped in order to give students a foundational understanding of the cultural roots and representations of identity, the practice of storytelling in the context of local and disenfranchised communities, as well as various institutional structures and policies that create barriers or avenues of social justice. Familiarity with these important issues serves students on a practical level by improving their ability to understand, anticipate and appreciate diverse viewpoints and audiences. The minor also helps students develop as more engaged, informed and empathetic citizens who are empowered to bring resolution and shared understanding to areas of conflict and difference in their own lives, the broader community and the workplace.

Required Courses (8 units)

  • ASCJ 210 – Contours of Change in Media and Communication (4 units)
  • COMM 366 – Designing Media and Communication Projects for Social Change (4 units)

Culture and Identity (4 units)
Choose 4 units from the following:

  • COMM 307 – Sound Clash: Popular Music and American Culture (4 units)
  • COMM 322 – Argumentation and Advocacy (4 units)
  • COMM 324mw – Intercultural Communication (4 units)
  • COMM 360 – The Rhetoric of Los Angeles (4 units)
  • COMM 392 – Media and Migration in Times of European Crisis (4 units)
  • COMM 395m – Gender, Media and Communication (4 units)
  • COMM 412 – Communication and Social Movements (4 units)
  • COMM 414 – Communication and Social Change in China (4 units)
  • COMM 415m – African American Rhetoric and Image (4 units)
  • COMM 426 – Religion, Media and Hollywood: Faith in TV (4 units)
  • COMM 450 – Visual Culture and Communication (4 units)
  • COMM 451 – Visual Communication and Social Change (4 units)
  • COMM 458m – Race and Ethnicity in Entertainment and the Arts (4 units)
  • JOUR 465m – Latino News Media in the United States (4 units)
  • JOUR 466m – People of Color and the News Media (4 units)
  • JOUR 467 – Gender and the News Media (4 units)
  • JOUR 468m – The American Press and Issues of Sexual Diversity (4 units)
  • JOUR 484 – American Religion, Foreign Policy and the News Media (4 units)

Community Storytelling (4 units)
Choose 4 units from the following
:

  • COMM 367 – Community Engagement and Service Learning (2 units)
  • JOUR 372 – Engaging Diverse Communities in the Digital Era (2 units)
  • JOUR 470 – Community Journalism (2 units)
  • PR 455 – Public Relations for Non-Profit Organizations (4 units)

Institutions and Policy (4 units)
Choose 4 units from the following:

  • COMM 308 – Communication and Conflict (4 units)
  • COMM 310 – Media and Society (4 units)
  • COMM 385 – Organizational Communication (4 units)
  • COMM 421 – Legal Communication (4 units)
  • COMM 465m – Gender in Media Industries and Products (4 units)
  • JOUR 460 – Social Responsibility of the News Media (4 units)
  • JOUR 469 – Money, Markets and Media (4 units)

For more information on specific courses, visit the course catalogue.


Media Economics and Entrepreneurship Minor

Overview
In recognition of the dislocation and restructuring underway in contemporary media and information industries, this 24-unit minor introduces students to the microeconomics and trends of the sector and gives them an understanding of the role that entrepreneurship plays in the new economy. Students with professional media industry aspirations will learn basic economic literacy and discover the key factors that shape competition in information markets. Further, the minor fosters an entrepreneurial mindset in students and helps them to develop the entrepreneurial skills required to build successful careers and ventures in the media and information sector.

Required Courses (8 Units)

  • BAEP 450 – Fundamentals of Entrepreneurship (4 units) or
  • BAEP 451 – The Management of New Enterprises (4 units)
  • COMM 209 – Communication and Media Economics (4 units)

Electives
Choose 16 units from the following:

  • 4 units must be in BAEP:

    • BAEP – 452 Feasibility Analysis (4 units) *
    • BAEP – 454 Venture Initiation: Launching and Scaling Your Startup (4 units) **
    • BAEP – 460 Seminar in Entrepreneurship (2 units)
    • BAEP – 470 The Entrepreneurial Mindset — Taking the Leap (2 units)

Note:
*Prerequisite: BAEP 450 or BAEP 451
**Prerequisite: BAEP 452

  • 4-8 units must be in COMM:

    • COMM 306 – Innovation, Entertainment, and the Arts (4 units)
    • COMM 345 – Social and Economic Implications of Communication Technologies (4 units)
    • COMM 427 – Topics in Media Economics, Law and Policy (4 units)
    • COMM 430 – Global Entertainment (4 units)
    • COMM 431 – Global Strategy for the Communications Industry (4 units)
    • COMM 432 – American Media and Entertainment Industries (4 units)
    • COMM 433 – Home Entertainment (4 units)
    • COMM 454 – Media, Money, and Society (4 units)
       
  • 4-8 units must be in JOUR:
    • JOUR 381 – Entertainment, Business and Media in Today’s Society (4 units)
    • JOUR 469 – Money, Markets and Media (4 units)
    • PR 429 – Business and Economic Foundations of Public Relations (4 units)*
    • PR 473 – Emerging Media Strategies for Communication and Public Relations (4 units)
    • PR 491 – Transmedia, New Media and Strategic Public Relations (4 units)

Note:
*Prerequisite: PR 351a or JOUR 351a

Total units: 24

For more information on specific courses, visit the course catalogue.

For more information on M{2e} at Annenberg, visit their page here.


News Media and Society Minor

Overview
News media and society is a journalism minor that explores the responsibilities, the influence, the ethics and the diversity of the news media. It explores the myths about news media in the United States and explains what the news media are, how they work, what they do wrong and what they do right, and why they are important to a society whose citizens depend on the free and unfettered flow of information. This minor will help all students in all majors to understand one of the most important and misunderstood forces in American society: the news media.

News media and society benefits every student at the university because it gives students a new appreciation and understanding of the news media that so much influence their lives on a daily basis.

Required Course, Lower Division

  • JOUR 200w – The Power and responsibility of the Press (4 units)
  • JOUR 201 – Culture of Journalism: Past, Present and Future (4 units)

Total units: 20

Students should select their 12 upper-division units from these classes:

  • JOUR 373 – Journalism Ethics Goes to the Movies (4 units)
  • JOUR 375 – The Image of the Journalist in Popular Culture (4 units)
  • JOUR 460 – Social Responsibility of the News Media (4 units)
  • JOUR 466m – People of Color and the News Media (4 units)
  • JOUR 467 – Gender and the News Media (4 units)
  • JOUR 484 – American Religion, Foreign Policy and the News Media (4 units)
  • COMM 371 – Censorship and the Law: From the Press to Cyberspace (4 units)

For more information on specific courses, visit the course catalogue.


Professional and Managerial Communication Minor

Overview
The ability to succeed in today’s workplace necessitates a growing number of communication skills. As today’s increasingly global and highly competitive marketplace grows in complexity, the need to understand intercultural differences, the power of structure in the workplace and other issues such as dealing with interpersonal conflicts continues to increase. This minor will provide students interested in the management of people, resources or products with these necessary tools.

Required Core Communication Courses

  • COMM 320 – Small Group and Team Communication (4 units)
  • COMM 375 – Business and Professional Communication (4 units)
  • COMM 385 – Organizational Communication (4 units)

Electives
Choose three from the following:

  • COMM 302 – Persuasion (4 units)
  • COMM 304 – Interpersonal Communication (4 units)
  • COMM 308 – Communication and Conflict (4 units)
  • COMM 315 – Health Communication (4 units)
  • COMM 321 – Communication and Social Media (4 units)
  • COMM 322 – Argumentation and Advocacy (4 units)
  • COMM 324mw – Intercultural Communication (4 units)
  • COMM 345 – Social and Economic Implications of Communication Technologies (4 units)
  • COMM 388 – Ethics in Human Communication (4 units)
  • COMM 431 – Global Strategy for the Communications Industry (4 units)
  • COMM 486 – Human and Technological Systems in Organizations (4 units)
  • COMM 487 – Communication and Global Organizations (4 units)

Total units: 24

For more information on specific courses, visit the course catalogue.


Public Relations Minor

Overview
The public relations minor is designed for students interested in building a career in, or developing a better understanding of, the field of public relations. At no time has public relations been more successful or more visible than it is today. Emphasis is placed throughout the program on both the practical skills required to meet the demands of the marketplace and the critical thinking required to be a successful entry-level public relations practitioner.

Required Courses

  • PR 209 – Effective Writing for Strategic Public Relations (4 units)
  • PR 250 – Strategic Public Relations: An Introduction (4 units)
  • PR 352 – Public Relations Media and Content for Non-Majors (4 units)

Elective Courses

  • Choose 12 units of PR or JOUR 300-499 level electives.

For more information on specific courses, visit the course catalogue. For a short video about the public relations minor, please click here


Sports Media Industries Minor

Overview
Organized sports are one of the most popular forms of live and participatory entertainment, and produce vast quantities of mediated content. Virtually all professional sport, and increasingly much of amateur competition, is influenced by the importance of having the competitions shared with a wide range of audiences and utilizing diverse platforms to engage these fans. This content-rich environment highlights how leagues, teams, players and coaches are each independent and interdependent brands, as well as creators and distributors of multimedia content. This volume of sports content creates new challenges for journalistic norms and storytelling techniques as well as new opportunities for the business of sports media management. The Sports Media Industries minor introduces students to a range of professional settings, activities and challenges related to the growth of sports media.

This 20-unit minor requires that students be introduced both to sports journalism as content production and also to the notion of sports media as a unique setting for publicity, advertising, and public relations. Students will develop the skills required to create sports media content, and increase their ability to critically examine sports media's influence on contemporary culture, particularly issues related to race, gender, class and sexual orientation. The minor will also establish an introductory knowledge of the business of sports and sports media. Elective courses allow students greater opportunity to explore these fields as well as take courses dedicated to specific aspects of sports media.

Required Core Course

  • JOUR 350 – Introduction to Sports Media (4 units)

Electives
Choose at least 16 units from the following:

  • COMM 387 – Sports and Social Change (4 units)
  • JOUR 380 – Sports, Business and Media in Today’s Society (4 units)
  • JOUR 404 – Produce and Host Sports Content in Studio A (2 units)
  • JOUR 432 – Sports Commentary (4 units)
  • JOUR 441 – Sports Reporting (2 units)
  • JOUR 480 – Sports and Media Technology (4 units)
  • JOUR 481 – The Athlete, Sports Media and Popular Culture (4 units)
  • PR 453 – Public Relations Strategies for Working with Athletes (4 units)
  • PR 454 – Sports Public Relations (2 units)

For more information on specific courses, visit the course catalogue.


Sports Media Studies Minor

Overview
USC has a unique historical relationship to sports and sports media, and is near the center of the current sports media capital of Los Angeles. The courses examine the role of sports and sports media in culture, how the presentation of sports in media has evolved, has been shaped by cultural issues and, itself, impacted culture. This minor will enhance students' skills in working and interacting with, sports media.

Required Core Communication Courses

  • COMM 381 – Issues in Contemporary Sport (4 units)
  • COMM 383m – Sports, Communication and Culture (4 units)

Electives
Choose four from the following:

  • COMM 300 – Entertainment, Communication and Society (4 units)
  • COMM 310 – Media and Society (4 units)
  • COMM 363 – Media Consumption (4 units)
  • COMM 387 – Sports and Social Change (4 units)
  • COMM 444 – Critical Theories of Sport (4 units)
  • JOUR 380 – Sports, Business and Media in Today’s Society (4 units)
  • JOUR 432 – Sports Commentary (4 units)
  • MOR 479 – The Business of Sports (4 units)
  • OT 333 – Sports Ethics (4 units)

Total units: 24

For more information on specific courses, visit the course catalogue.