Recent News
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June 7, 2022Public diplomacy on the home front
May 24, 2022Christine Alabastro designs her future
Explore the USC Annenberg Magazine
Media Highlights
Modern Retail
Brands are cashing in on pickleball’s rising popularity
June 23, 2022
Modern Retail quoted Julianna Kirschner on the benefits and risks that brands face when choosing to invest in emerging sports like pickleball.
Atlanta Business Journal
What Elon Musk’s bid for Twitter says about social media
June 13, 2022
The Atlanta Business Journal quoted Karen North on the responsibility social media sites must make regarding platform content decisions.
Insider
Johnny Depp's career was 'always going to be fine' following the defamation case against ex-wife Amber Heard, PR experts say, but Heard's 'brand' is now 'inextricably linked' to the trial
June 4, 2022
Insider quoted Fred Cook, director of the USC Center for Public Relations, about Johnny Depp and Amber Heard's PR teams during the defamation trial and the impact public opinion and internet support had.
Forbes
How leaders can crack the storytelling code for a Gen Z audience
May 19, 2022
Professor Stefan Pollack shares how leaders can more effectively communicate with a Gen-Z audience.