Explore the USC Annenberg Magazine

Media Highlights

Modern Retail
Brands are cashing in on pickleball’s rising popularity
June 23, 2022

Modern Retail quoted Julianna Kirschner on the benefits and risks that brands face when choosing to invest in emerging sports like pickleball. 

Atlanta Business Journal
What Elon Musk’s bid for Twitter says about social media
June 13, 2022

The Atlanta Business Journal quoted Karen North on the responsibility social media sites must make regarding platform content decisions.

How leaders can crack the storytelling code for a Gen Z audience
May 19, 2022

Professor Stefan Pollack shares how leaders can more effectively communicate with a Gen-Z audience.