Explore student work from USC Annenberg students.
Sofia Xu (CMO), Yu Li, Wenxin Zhang, and Yijing Zhang, all Communication Management (MCG), formed a creative strategy for the oat milk brand Oatly to move into the coffee market, by increasing brand awareness of the product, generating social media buzz, and establishing strong associations between the product and coffee.
Communication Management (MCG) students Ru Chen, Weijing Zhu, and Yunqian Wang created a creative campaign presentation on Google’s Bard AI about how the brand can survive in the competitive AI market.
As part of the COMM 320 class, Andres Casillas, Communication (BA), illustrates how storytelling is central to the communication process.
In this episode, L.A. workers fight for better work conditions, one survivor decides to fight back against domestic violence, a small foundation keeps the legacy of a ground-breaking Finnish gay artist alive, and a nurse rethinks the way we process death and dying. Citlali Chavez, Jen Byers, Erkka Mikkonen, and Colton Lucas, Specialized Journalism (MA), wrote part 3: ‘Acting.’
While COVID-19 may no longer be an official public health emergency, its effects can’t be overlooked. In this episode: a virtual wedding, visiting one of the oldest synagogues in the western hemisphere, and international Gen Zers re-examine the meaning of life and work. Yanwen Lin, Sarah Schornstein, Ziqi Lou, and Vittoria Cecchini, Specialized Journalism (MA), wrote part 1: ‘Rethinking.’
In this episode: the fate of a beloved Hollywood record store, reflections of an American Hockey League player, the impact of COVID-19 on a sickle cell patient, and pandemic-related gentrification in Mexico City. Megan Donis, Grace Murray, Austin Stanovich, and Ilyia Kure, Specialized Journalism (MA), wrote part 2: ‘Adapting.’
USC Annenberg Graduate Fellow Andrew Dubbins, Specialized Journalism (MA), is working with Amazon Studios to turn his story into a TV series. Ewan McGregor will star and produce, and Dubbins will be on as consulting producer.
California’s recycling system depends heavily on the informal labor of unhoused residents who collect recyclables and bring them to recycling centers. But many unhoused people say the state has rarely engaged with them and can even make it more difficult for them to do their work. Reporter Isabella Zavarise, Specialized Journalism (MA) dug into the story.
Jeremy Lindenfeld, Journalism (MS), explored why Lord of the Rings fans from Trump-supporting libertarian billionaire Peter Thiel to Italian Prime Minister Giorgia Meloni find archconservative lessons in Middle-earth.
Jeremy Lindenfeld, Journalism (MS), explored why Lord of the Rings fans from Trump-supporting libertarian billionaire Peter Thiel to Italian Prime Minister Giorgia Meloni find archconservative lessons in Middle-earth.
Ngai Yeung, Journalism (BA), explored the challenges for aspiring journalists who are not U.S. citizens.
Part one of a three-part narrative that chronicled a college graduate’s struggles to find affordable and stable housing amid life-altering circumstances by Ethan Ward, Journalism (BA).
Part two of a three-part narrative that chronicled a college graduate’s struggle to find affordable and stable housing amid life-altering circumstances by Ethan Ward, Journalism (BA).
The final part of a three-part narrative that chronicled the struggles of a college graduate to find affordable and stable housing amid life-altering circumstances by Ethan Ward, Journalism (BA).
Hannah Kang, Journalism (MS) reported on California investing an enormous amount of money into getting EVs on the road, but practically nothing when it comes to dealing with the waste.
A piece that detailed the challenges faced by the reigning Super Bowl champions by Christian John Bradley, Specialized Journalism (MA).
Jeremy Lindenfeld, Specialized Journalism (MA) wrote a timely data dive article on wealthy CA-based funders of election-denying politicians.
As part of the JOUR 596 “Follow the Money” business reporting class, Ashley Carnahan, Journalism (MS), covered the business of recycling in California.
Andrew Dubbins, Specialized Journalism (MA), reported on how, outfitted with swim trunks, dive masks, and fins, the unsung underwater demolition teams scouted enemy island beaches and helped win World War II.
As part of the JOUR596 “Follow the Money” business reporting class, Cari Spencer, Journalism (BA), covered the business of recycling in California.
As part of the ”Follow the Money” class on business reporting, Sofia Fernandez, Specialized Journalism (The Arts) (MA) reported on California’s recycling system.
Following the leak of a draft Supreme Court opinion in favor of ending Roe v. Wade, Charisma Madarang, Specialized Journalism (MA), reported on how people unite online to defend reproductive rights.
Charisma Madarang, Specialized Journalism (MA), reported on a new comedy special in which three comics share the profound tribulations of the Asian American journey.
Yusra Farzan, Specialized Journalism (MA), reported on how colleges across the country are taking steps to make Muslim students feel more included during Ramadan.
Yusra Farzan, Specialized Journalism (MA), wrote about Muslim sorority chapters seeking to create an empowering environment for students.
Evangeline Barrosse, Specialized Journalism (MA), profiled L.A.-based artist and educator Adam Davis, who is collecting one of the largest contemporary archives of Black American portraits.
Yusra Farzan, Specialized Journalism (MA) reported on how the #TacoTrucksInEveryMosque event brings Latino and Muslim Communities together.
Patrick Waechter, Specialized Journalism (MA), reported on how deer, mink, and tigers are among the animals that can get COVID, and how zoos are taking action to keep animals safe written.
Isabelle Zavarise, Specialized Journalism (MA), reported that data from the Los Angeles County Department of Medical Examiner-Coroner’s office reveals 1,383 people experiencing homelessness died in 2020, the highest figure ever recorded in the region.
Ryan Coleman, Specialized Journalism (The Arts) (MA), reported that CD 13 staffers harassed an unhoused resident in an incident caught on camera.
Ryan Coleman, Specialized Journalism (The Arts) (MA), reviewed Jane Campion’s Western epic, The Power of the Dog.
Yusra Farzan, Specialized Journalism (MA) reported on how Anaheim Public Library celebrates the contributions Arab Americans have made to American society and honors the unofficial nearby Little Arabia neighborhood.
Isabelle Zavarise, Specialized Journalism (MA), summarized new data that reveals abusers routinely violated restraining orders in Los Angeles without facing repercussions.
Ryan Coleman, Specialized Journalism (The Arts) (MA) interviewed with historian and professor Michael Frost on Ivan Zulueta’s Arrebato, or Rapture, a cult classic in Spain since its 1979 premiere.
Many small, private, historically Black colleges struggle financially, relying on donations because they lack endowments wealthy enough to sustain operations, Gabrielle Chenault, Specialized Journalism (MA), wrote in this opinion piece for the L.A. Times.