Student Work

Explore student work from USC Annenberg students.

From oats to espresso: Oatly’s strategic stir into coffee culture

Integrated Marcom Campaign

Sofia Xu (CMO), Yu Li, Wenxin Zhang, and Yijing Zhang, all Communication Management (MCG), formed a creative strategy for the oat milk brand Oatly to move into the coffee market, by increasing brand awareness of the product, generating social media buzz, and establishing strong associations between the product and coffee. 

Comm and Talk

As part of the COMM 320 class, Andres Casillas, Communication (BA), illustrates how storytelling is central to the communication process.

How COVID changed everything: ‘Acting’

LAist Studios/KPCC

In this episode, L.A. workers fight for better work conditions, one survivor decides to fight back against domestic violence, a small foundation keeps the legacy of a ground-breaking Finnish gay artist alive, and a nurse rethinks the way we process death and dying. Citlali Chavez, Jen Byers, Erkka Mikkonen, and Colton Lucas, Specialized Journalism (MA), wrote part 3: ‘Acting.’ 

How COVID changed everything: ‘Rethinking’

LAist Studios/KPCC

While COVID-19 may no longer be an official public health emergency, its effects can’t be overlooked. In this episode: a virtual wedding, visiting one of the oldest synagogues in the western hemisphere, and international Gen Zers re-examine the meaning of life and work. Yanwen Lin, Sarah Schornstein, Ziqi Lou, and Vittoria Cecchini, Specialized Journalism (MA), wrote part 1: ‘Rethinking.’

How COVID changed everything: ‘Adapting’

LAist Studios/KPCC

In this episode: the fate of a beloved Hollywood record store, reflections of an American Hockey League player, the impact of COVID-19 on a sickle cell patient, and pandemic-related gentrification in Mexico City. Megan Donis, Grace Murray, Austin Stanovich, and Ilyia Kure, Specialized Journalism (MA), wrote part 2: ‘Adapting.’ 

When the mafia came to Lodi

Alta Journal

USC Annenberg Graduate Fellow Andrew Dubbins, Specialized Journalism (MA), is working with Amazon Studios to turn his story into a TV series. Ewan McGregor will star and produce, and Dubbins will be on as consulting producer.

Recycling and unhoused Californians

Living on Earth

California’s recycling system depends heavily on the informal labor of unhoused residents who collect recyclables and bring them to recycling centers. But many unhoused people say the state has rarely engaged with them and can even make it more difficult for them to do their work. Reporter Isabella Zavarise, Specialized Journalism (MA) dug into the story.

Why tech billionaires love Middle-earth

Newsweek

Jeremy Lindenfeld, Journalism (MS), explored why Lord of the Rings fans from Trump-supporting libertarian billionaire Peter Thiel to Italian Prime Minister Giorgia Meloni find archconservative lessons in Middle-earth.

Right-Wing rings of power

Capital and Main

Jeremy Lindenfeld, Journalism (MS), explored why Lord of the Rings fans from Trump-supporting libertarian billionaire Peter Thiel to Italian Prime Minister Giorgia Meloni find archconservative lessons in Middle-earth.

‘It’s totally like the Wild West’

Business Insider

Hannah Kang, Journalism (MS) reported on California investing an enormous amount of money into getting EVs on the road, but practically nothing when it comes to dealing with the waste.