Dean’s Report 2019

This year, inspired by our students’ talents and commitment and the support of our USC Annenberg community, we strengthened our academic foundations, fostered new intellectual connections and reinforced our position as a thought leader.

As we prepare the next generation of leaders who will transform our fields, we offered meaningful opportunities to engage with scholars and industry experts. Fostering conversations globally, nationally and locally around critical issues facing our society and reshaping our industries of practice, we advanced our understanding of the important role communication, journalism and public relations play in this era of complex and rapid change. Our events and public programs combined with the media's coverage of our faculty and student's research, reflect our robust engagement with the issues — scholarly and professional — that is essential to propelling our academic disciplines and industries into a vibrant future.

Willow Bay
Dean, USC Annenberg School for Communication and Journalism
Walter H. Annenberg Chair in Communication

Classroom and Beyond

Peace of mind

Kaleigh Finnie Memorial Endowment supports students focusing on mental health.

Diving into VR

Emerging Technologies Fellow uses technology to amplify voices.

Shaping the next generation

Annenberg Youth Academy for Media and Civic Engagement prepares local high-school students to be civic-minded thought leaders and innovators.

Shining a light

Griffith Estate gift establishes first summer reporting internship program to delve into USC’s culture and governance.

The Trojan Family steps in

When loans, scholarships and part-time jobs aren’t enough, Student Success and Emergency Aid Funds can help.

A new chapter

Doctoral students workshop their dissertations at summer institute on difference in media and culture.


Social Media Entertainment

Public Diplomacy

Hacking Diversity

Participatory Culture

The Autograph Book of L.A.

Critical Conversations

Our position at the heart of Los Angeles and USC provides the perfect epicenter for advancing dialogue among scholars, industry leaders and cultural icons. This year, we learned about race, gender and identity from Nigerian author, cultural critic and feminist Chimamanda Adichie. We talked with Academy Award-winning actor Mahershala Ali about how he maintains a deep sense of purpose and intentionality. Actor and director Elizabeth Banks explored the importance of female-driven projects. This Fall, our students took center stage to question 2020 presidential candidates about their climate change proposals as part of MSNBC's Climate Forum.


events hosted by USC Annenberg

Research and Impact

Safeguarding democracy

With support from Google, USC Annenberg expands effort to protect elections from digital attacks

Empowering emerging leaders

Innovation Lab launches Civic Media Fellowship with grant from MacArthur Foundation.

Picturing Africa

Lear Center establishes initiative to change the way Americans see Africa.

The new normal

Teens join USC Annenberg and Common Sense in Mexico City to discuss global study on mobile device use.

Reaching for relevance

Survey explores what people will tweet, tattoo, stream and share in 2020.


Google News Initiative supports data-driven news website. 

By the Numbers

Media Highlights

Fast Company
“Social media provide an incredible advance in communications that democratize communications in unprecedented ways. However, that openness is easy to exploit by marketers with dubious motives.”
March 27, 2019

Robert Kozinets, the Jayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communication, explores how tobacco companies are using social media to circumvent laws against advertising to young people.