Photo of David R. Craig

David
R.
Craig

Clinical Professor of Communication
Director of the Global Media and Communication (MA) program
David Craig researches, writes, and teaches courses about cultural, creative, and media industries and management, from global media to Hollywood to social media entertainment and China’s wanghong industries.
Photo of David R. Craig
David Craig researches, writes, and teaches courses about cultural, creative, and media industries and management, from global media to Hollywood to social media entertainment and China’s wanghong industries.
Expertise: 
Digital Media, Entertainment, Popular Culture, Social Media
Center Affiliation: 

David
R.
Craig

Clinical Professor of Communication
Director of the Global Media and Communication (MA) program

Tabs

David Craig conducts research and teaches courses on global and national media industries and creator culture through the lens of political economy, cultural, production, and creator studies. His scholarship and course work operates at the level of the global, regional, and national, intersection of political economy, cultural, production, and platform studies, mapping the progression from 20th Century film and television to the emerging competition surrounding streaming video platforms. He has published three books and over two dozen articles about the global and Chinese creator industries, whether referred to as social media entertainment or wanghong. He is the co-director of the dual master’s program in global communication in partnership with the London School of Economics, and he was recently appointed as a visiting scholar at Harvard for 2023-2024. Prior to his academic career, Craig was a Hollywood producer and television executive responsible for over 30 films, TV programs, web series, documentaries, and stage productions that garnered over 70 Emmy, Golden Globe, and Peabody awards and nominations.

Awards and Honors

The Nancy Baym Book Award, Association of Internet Researchers Honorable Mention (2020)
Popular Communication Division, International Communication Association Book Award (2020)
Global Fulbright Scholarship (2023)

Books

Wanghong as Chinese social media entertainment industry. (Palgrave, 2021).

Creator Culture: An Introduction to Global Social Media Entertainment. (NYU Press, 2021).

Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley. (NYU Press, 2019).