David
Craig
Clinical Associate Professor of Communication

Program

Communication Management (MCG)

Phone

213-281-1613

Office

ASC 321A

Office Hours

By appointment

More David

Expertise

(Traditional and Digital) Media Industries
China
Digital Media
Entertainment
Entertainment Industries
LGBT Media Activism
LGBT Media Studies
New Media
Popular Culture
Social Media
Social media Storytelling
Social Movements
Storytelling
Television Studies

Professor Craig teaches graduate courses in global and national, digital and social media industries, management, and practice in the Communication Management Masters program.  His core courses include Global Hollywood (CMGT 559), Visual Storytelling (CMGT 552), Entertainment Industries (CMGT 586), and Social Media Entertainment (CMGT 529), amongst others. He is also a Visiting Professor at Shanghai Jiao Tong University in the Institute of Cultural and Creative Industries, where he teaches courses in global Hollywood and conducts research about Chinese media industries. He is also a Fellow in the Peabody Media Center, part of the Peabody Awards at the University of Georgia.

Along with his collaborator, Professor Stuart Cunningham, Craig has researched, named and framed the dimensions and accelerated rise of the social media entertainment (global) and wanghong (Chinese) industries. Whether referred to as creators, influencers, YouTubers, vloggers, livestreamers, gameplayers, micro-celebrities, wanghong, zhubo or KOLs, these industries are distinguished by how social media entrepreneurs harness the features and affordances of social media platforms (YouTube, TikTok(s), Twitter, Weibo, Twitch, Douyu, Instagram, Kuaishuo) to aggregate and engage scaleable fan communities. These communities comprise commercial and cultural value and creators and wanghong have emerged as drivers of economic and cultural disruption, while signaling towards the future of work in emerging creative, digital, social, gig and platform economies. Their work is featured in journal articles, book chapters, and a series of books, including Social Media Entertainment (NYU Press, 2019), Wang Hong (Palgrave, 2020) and Creator Culture (NYU Press, 2021). 

Craig is also a veteran, Emmy-nominated, Hollywood producer and TV programming executive, as well as publishing executive and theatre producer. Over the past three decades, he helped produce over 30 films, television movies and series, web series, documentaries, books, graphic novels, and stage productions. These projects have garnered over 70 Emmy, Golden Globe, Peabody and Humanitas prizes and nominations, more often foreground topics around cultural heritage, history, literature or social issues, and were made available commercial-free as pedagogy for schools across the country.  

As an activist, Craig serves on the Board and Jury of the Social Impact Media Awards. For decades, he has been involved in the LGBTQ social movement. He was an early board member of GLAAD, producer of multiple LGBTQ-themed TV movies and plays, featured in a number of books on LGBTQ marriage equality, and has conducted research and delivered lectures as a queer media scholar and historian. His UCLA dissertation mapped the critical production and cultural pedagogical history of LGBT-themed TV movies over the past half-century from That Certain Summer (1972) to The Normal Heart (2014).

Course Titles

CMGT 529 - Social Media Entertainment: Creator Industry, Management, and Practices

CMGT 543:  Communication in the Entertainment Industry – Media industries organization, management, and culture. 

CMGT 550:  Hollywood 3.0 – Entertainment franchises and transmedia branding.

CMGT 552:  Visual Storytelling – The development, production, programming, and marketing of scripted film, TV, and web series.

CMGT 559:  Global Hollywood – Evaluation of global and national media industries through the lens of US and China.

CMGT 586:  Entertainment Theory, Industry, and Practice – Through the lens of the emerging social media entertainment industry.