Research and Impact

Fred Cook , professor of professional practice and the director of the Center for Public Relations , explains and shares highlights from the...

Blockbuster films with stunning visual effects may be one way to draw audiences back to movie theaters. But how many women are responsible for the imagery on screen? According to a new report, the number is very low.

The report, titled “ Invisible in Visual Effects ,” is...

A new measure for polarization from USC Annenberg, developed in collaboration with PR firm Golin and narrative intelligence company Zignal Labs, reveals that the political schism in America has narrowed only slightly since the 2020 U.S. presidential election.

And while news about COVID-19 vaccines dominates the national media, immigration is the top issue contributing to the current...

Tasked with recording threats to mental and physical health in her South Los Angeles neighborhood, Samantha Reyes took note of small details — and the big picture.

Walking down Atlantic Avenue as part of a research project for USC Annenberg’s Health and Equity Media Collaborative , Reyes spotted a full syringe...

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Burghardt Tenderich , professor of professional practice, has spent the past few years researching — and then providing best strategies — on how public relations practitioners can best integrate brand purpose communication into their campaigns.

See more faculty research videos here or...