Rook Cambell standing in front of a building and a flowering tree.

Rook
Campbell

Lecturer of Communication
Rook Campbell teaches across areas of advertising, sport, globalization and media within the USC Annenberg School for Communication and Journalism.
Academic Program Affiliation: 
Rook Cambell standing in front of a building and a flowering tree.
Rook Campbell teaches across areas of advertising, sport, globalization and media within the USC Annenberg School for Communication and Journalism.
Expertise: 
Advertising, Global, Politics, Popular Culture, Social Justice, Sports

Rook
Campbell

Lecturer of Communication
Academic Program Affiliation: 

Tabs

Rook Campbell’s work as a scholar, community leader, and storyteller is concerned with the ordinary, everyday encounter of sport, play and games.

As a professor, Campbell explores the politics, money and culture of sport. These academic workings may be laden with theory, but ultimately, the primary sport stakeholder is simple. Sport is about humans and lived experiences.

At the intersection of academia and art, Campbell created That Day I was the Fastest Boy in the World as a public engagement aimed to build empathy, voice and visibility through storytelling. Across the Los Angeles swimming community, Campbell designed and leads LANEMATE Project which hosts transgender and non-binary swim activations. The motivating vision is to better welcome folks to sport by helping remove the social hurdles that block some, more than others, from coming to experience the beauty and human wonderment that sport can make real.

Book Chapters 

Is it a Beautiful Game? chapter: “Tunnel N°26: Sounds of American Football” author (Akkadia Press) 

Exhibitions 

“Tunnel N°26: Sounds of American Football” Is it a Beautiful Game? (Aug. 3–Nov. 12, 2022, The Media Majlis at Northwestern University in Qatar)

Op-eds 

A trans athletes guide to media coverage of trans athletes” (2021, Los Angeles Times)

A trans athletes guide to writing about trans athletes” (2021, Los Angeles Times)

Fall 2022

COMM 355: Advertising and Communication
COMM 381: Issues in Contemporary Sport
COMM 445: Global Networks of Sport