Photo of Rook Campbell

Rook
Campbell

Lecturer of Communication
Rook Campbell teaches across areas of advertising, sport, globalization and media within the USC Annenberg School for Communication and Journalism.
Academic Program Affiliation: 
Photo of Rook Campbell
Rook Campbell teaches across areas of advertising, sport, globalization and media within the USC Annenberg School for Communication and Journalism.
Expertise: 
Advertising, Global, Politics, Popular Culture, Social Justice, Sports

Rook
Campbell

Lecturer of Communication
Academic Program Affiliation: 

Tabs

Rook Campbell’s work as a scholar, community leader, and storyteller is concerned with the ordinary, everyday encounter of sport, play and games.

As a professor, Campbell explores the politics, money and culture of sport. These academic workings may be laden with theory, but ultimately, the primary sport stakeholder is simple. Sport is about humans and lived experiences.

At the intersection of academia and art, Campbell created That Day I was the Fastest Boy in the World as a public engagement aimed to build empathy, voice and visibility through storytelling. Across the Los Angeles swimming community, Campbell designed and leads LANEMATE Project which hosts transgender and non-binary swim activations. The motivating vision is to better welcome folks to sport by helping remove the social hurdles that block some, more than others, from coming to experience the beauty and human wonderment that sport can make real.

Journal Articles

“FIFA Scandal Offers a Primer on Globalization.” (June 19, 2015, USA Today Sports)

“Flip, Flop, Foul and Reconciliation: Which Beautiful Game?” (July 7, 2014, East of Borneo)

“Specifying the Global Character of Sport Authority.” (2013, Public Diplomacy Magazine)

“Staging Globalization for National Projects: Global Sport Markets and Elite Athletic Transnational Labour in Qatar.”  (2010, International Review for Sociology of Sport)

Fall 2021

COMM 355: Advertising and Communication
COMM 381: Issues in Contemporary Sport
COMM 387: Sports and Social Change