Research and Impact

Clayton Dube, director of the USC U.S.-China Institute, explains this latest phase of the trade war and how it might impact American consumers.

Do liberals enjoy the same TV shows as conservatives? Do they experience similar emotions while viewing their favorite shows? A new study by the Norman Lear Center’s Media Impact Project, titled “Are You What You Watch? Tracking the Political Divide Through TV Preferences,” looks for connections between media diets and political beliefs, tracking changes from 2008 to 2018.

Entertainers who create original content on social media platforms such as YouTube, Instagram or Twitch don’t at first seem all that different from their counterparts on traditional media. After all, whether their content is live or on-demand, it’s still ultimately just video or audio, right?

Lisa Pecot-Hébert , associate professor of professional practice, researches theory and gender body image in the media, including by framing cosmetic surgery through a feminist lens.

See more faculty research videos here .

2019 Global Communications Report examines the impact of technology on society and the communication industry

The majority of global public relations professionals surveyed in the 2019 USC Annenberg Global Communications Report predict the next few years will bring dramatic change to the communication industry. Eighty-...

Big Tobacco is increasingly using social media to find new ways to hook young people on smoking, circumventing decades of laws restricting the marketing of traditional cigarettes to minors.

In major cities around the world such as Rio de Janeiro, Cairo, Jakarta and Milan, tobacco companies have been holding...

Taj Frazier , an associate professor in communication, is a cultural historian who explores the arts, political and expressive cultures of the people of the African Diaspora in the United States and elsewhere. When he was a teen, he had the chance to study in China and it was there that he became fascinated with...

As rain fell last Nov. 29, a gray Nissan sedan traveling east on the 134 Freeway crashed into a tractor-trailer. The truck lost control, according to news reports from the scene, crashed through a guardrail and careened down an embankment, where its path was finally halted by a...