The public relations industry is undergoing a seismic shift, driven by artificial intelligence, hybrid work, a changing media landscape, and deepening political divides. Across four generations — Gen Z to Baby Boomers — PR professionals are navigating these transformations, each with unique perspectives on where the industry is headed.
A...
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When Paolo Sigismondi changed careers after a decade-plus as a leader in media and entertainment on both sides of the Atlantic, curiosity was the motivation. In academia, he could delve deeply into theoretical frameworks for understanding the media industry. Reciprocally, his research and teaching are firmly grounded in real-world...
2025 has brought increased hostility to the term “DEI,” particularly in corporate America. Companies have publicly claimed to be ending DEI programs, changed the name of their efforts, and a few have staunchly defended the need for the programs to shareholders. Amidst this environment, a new study explores one industry to understand the makeup of its executive ranks.
The...
Each year, millions of Americans are diagnosed with health conditions and diseases and turn to various sources, including the media, for information. But how often do popular entertainment programs portray specific health conditions and diseases? A new report reveals.
The study is the latest from Stacy L. Smith and the...
The USC Center for Public Relations and Day One Agency have collaborated on a study that dives deep into Generation Z’s aspirations, values and expectations as they navigate the complexities of early adulthood.
Titled “...
2024 saw a number of notable women in prominent leadership and cultural roles — Kamala Harris, Caitlin Clark, Claudia Scheinbaum, and even Taylor Swift drew headlines and notoriety for their accomplishments last year. But 2024 was a notable year for gender equality in film as well — a new report demonstrates that women made significant gains on screen.
The newest research brief from...
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