“I was living in the Midwest, but I had access to and exposure to so many different people and perspectives,” says Jodi Ogilvy, a recent Master of Communication Management (MCM) online graduate.
Ogilvy has always been driven to make a difference in the world. That passion led her to a career in the nonprofit sector — and ultimately to USC. Ogilvy recently earned her...
As traditional religious institutions face closures and a growing number of Americans step away from organized religion, new forms of spiritual life are taking shape across the country. With the landscape of belief shifting, USC Annenberg’s Diane Winston , Knight Center Chair in Media and Religion, is helping to chart the course....
The public relations industry is undergoing a seismic shift, driven by artificial intelligence, hybrid work, a changing media landscape, and deepening political divides. Across four generations — Gen Z to Baby Boomers — PR professionals are navigating these transformations, each with unique perspectives on where the industry is headed.
A...
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When Paolo Sigismondi changed careers after a decade-plus as a leader in media and entertainment on both sides of the Atlantic, curiosity was the motivation. In academia, he could delve deeply into theoretical frameworks for understanding the media industry. Reciprocally, his research and teaching are firmly grounded in real-world...
2025 has brought increased hostility to the term “DEI,” particularly in corporate America. Companies have publicly claimed to be ending DEI programs, changed the name of their efforts, and a few have staunchly defended the need for the programs to shareholders. Amidst this environment, a new study explores one industry to understand the makeup of its executive ranks.
The...
Each year, millions of Americans are diagnosed with health conditions and diseases and turn to various sources, including the media, for information. But how often do popular entertainment programs portray specific health conditions and diseases? A new report reveals.
The study is the latest from Stacy L. Smith and the...
The USC Center for Public Relations and Day One Agency have collaborated on a study that dives deep into Generation Z’s aspirations, values and expectations as they navigate the complexities of early adulthood.
Titled “...