At some point, everything is declared dead: TV, radio, advertising, digital, email marketing and, yes, even PR. But as Oscar Wilde once eloquently put it: “Reports of my death have been greatly exaggerated.”
PR is certainly not dead. But who practices it, how it is practiced, who buys it, why they buy it and how we organize ourselves to deliver it will — and must — change.
In...
The premise of Arnold Schwarzenegger’s cult movie series Terminator is that the American military built a central control system based on artificial intelligence (AI) and machine learning. Inevitably, as the system grew smarter, its creators were unable to understand it and could only hope it would behave as desired once fully activated. That’s where things went off the rails.
What...
Since civilization began, the ruler of a tribe, community or country often had someone on whom they would rely to enhance their reputation. Those people were good at crafting words or imagery and skilled at anticipating how stories or deeds would be viewed. In modern times, these roles are often occupied by professional communicators, people who understand cause and effect, and advise...
As a first-generation millennial growing up between two cultures, Mexican and American, narratives representative of my reality were difficult to find. Seeing how some cultures were prioritized and celebrated while others were shamed and stereotyped created a sense of exclusion because I couldn’t be proud of my multicultural upbringing. Media continues to define millennials and younger...
The impact each decennial Census has on our country can never be understated. With less than three years before the 2020 U.S. Census, our focus on securing a full and accurate count of all residents living in our country seems to have shifted due to a cacophony of other pressing concerns. So much of our work in public relations, marketing and advertising depends on the big data that is...
As a college professor and mother, I spend a significant amount of time immersed in a world of young people who are consumed by their digital devices. But they are not alone.
Try to remember the last face-to-face conversation with your parent, child, partner or spouse that did not involve the distraction of a smartphone. Many of us might be thinking for a while.
Wireless...
Marketers are making a huge mistake. Focused on reaching the masses with big data, they have forgotten to connect with an entire population of powerful consumers — small-town America.
While marketers think that small towns and rural populations are inconsequential, roughly 25 percent of the U.S. population lives outside of cities and suburbs. Their collective voices are influential —...
Hundreds of students, faculty, friends of USC and a core of international press gathered at USC’s Town and Gown on Nov. 6 to hear A conversation with Ma Ying-jeou. The former president of the Republic of China (Taiwan), hosted by the USC Center on Public Diplomacy (CPD) at the Annenberg School, spoke to the crowd and participated in a Q&A with Dean Willow Bay.