Public relations has always been a combination of art and science. Historically, PR was seen as more of a highly-evolved art: a combination of experience, instinct and analog interactions and relationship equity, along with a side order of social science. In today’s digital age, PR is leaning more toward science, leveraging artificial intelligence (AI) technologies and big data to quantify,...
Over the past 18 months, the interplay between communications and government has taken on a heightened importance. A rapidly evolving communications landscape is altering how countries both govern and connect with their constituents around the world, with far-reaching effects for corporate communicators.
Direct-to-citizen platforms like Twitter have fuelled populist ire, from the...
In the beginning
When Facebook launched in 2004 it quickly became the go-to destination for people to connect with their friends (even if they had yet to meet them in person). Armed with a college email address or a highly sought after invite, it wasn’t long before most of the people you knew had a Facebook profile. Three years later, brands were invited to the party with the launch...
Tina Vennegaard is a senior advisor to the USC Annenberg Center for Public Relations, a think tank and resource for the $14 billion global PR industry. Previously, she served as managing director responsible for strategic planning, research, special projects, industry partnerships and communications outreach, including for the Center's annual flagship... Read more
Damon Williams and Daniel Kisslinger of the Chicago-based radio program AirGo visited USC Annenberg on Tuesday, Feb. 7, for what was essentially a dialogue about dialogue. The duo explored how facilitating conversation inspires active citizens and shapes the culture of cities and the nation.
MIT professor Sherry Turkle – scholar and critic of technology’s impact, public intellectual and bestselling author – is the recipient of the 2017 Everett M. Rogers Award.
On December 1, 2016, a group of public relations visionaries came together at Wallis Annenberg Hall to discuss the single greatest threat facing their profession. Fred Cook, director for the USC Annenberg Center for Public Relations and CEO of Golin, offered that warning as he moderated an event marking the inaugural release of the center's Relevance Report. Curated by CPR, the unique...