It happened fast. One day our favorite lifestyle social media influencer was posting photos of herself wearing Gucci sunglasses, holding a Chanel handbag at an exclusive offshore resort. The next, she was posting photos of herself at home, linking to Amazon.com attire. The COVID-19 pandemic almost immediately impacted advertising spending as brick and mortar operations came to a standstill and...
When we were creating our 2025 business plan, our team decided we needed a rallying cry to articulate our continued aim to put people and purpose at the heart of everything we do. After some brainstorming, we landed on a message around the concept “WE is rising.”
This spring, when we unveiled our vision across the globe, the resounding feedback was positive. So, it took me by surprise...
The recent trend of brands engaging in purpose-driven conversations has been amplified by the events of 2020. From COVID-19 to #BlackLivesMatter to climate crisis, brands and organizations of any type are increasingly seizing the opportunity — but also feeling the pressure — to engage in complex conversations.
This makes many corporate executives and communicators nervous, as they’re...
My father, Bill, is one of the most active social media users I know.
Just a few months shy of his 92nd birthday, he is sharp as a tack, incredibly healthy, an avid traveler, and has a zest for life that is unrivaled by people half his age. He brings that unquenchable enthusiasm to his social media world, engaging with a broad spectrum of family and friends daily. In fact, at the start...
I first heard about a “mysterious pneumonia virus” back in December when I was alerted to it by my colleagues in Shanghai who were watching it closely. The holidays came and went and by mid-January, Disney’s Asia theme parks were shuttered, with the Paris and domestic parks and resorts following suit by March.
As crisis communicators, it was go time. In those early days in January, we...
Never in my wildest imagination did I think I’d be watching the Cornhole World Championships live on ESPN from South Carolina in mid-July to satisfy my yearning for “real” sports competition. Welcome to sports in a pandemic.
The NBA, NHL and MLS all canceled play mid-season, MLB canceled spring training, the NCAA canceled March Madness and ultimately all fall sports, the Pac-12 and Big...
As a company built on information, protecting the integrity and credibility of that information is imprinted in Google’s DNA. That’s especially true when it comes to protecting election information.
Trustworthy elections, in which the outcome can be counted upon and trusted, are the backbone of democracy. Over the past few years, we’ve seen a rise in the frequency and sophistication of...
Right from its start, the COVID-19 pandemic caused a big crisis in the influencer marketing world. Influencers saw their content creation potential evaporate before their eyes as lockdown measures were put in place. Especially those focused on retail, travel and dining domains faced an immediate need to change their content creation strategy. Brands paused their marketing either to cut costs,...