Artificial intelligence (AI) has rapidly become a cornerstone of strategic decision-making in many industries, including communications. In the face of an ever-changing media landscape and complex consumer behaviors, AI provides invaluable tools for gathering insights, predicting trends, and measuring outcomes. For communication professionals, AI can enhance reputation management, drive...
Misinformation swirls through our online feeds like invisible currents, shaping what we believe before we even notice. In a media-saturated world, we’re faced with increasingly advanced content shown across various platforms, from advertisements to politics to news. At times, bad actors exploit media by using artificial intelligence to create fake content, including deepfakes - AI-generated or...
When boos rang out about AI at SXSW (the most tech optimist gathering on the planet) it showed us that the birth of AI is the opposite of the birth of the internet 25 years ago, which helps us to see where public sentiment about AI is headed.
Last Spring at Austin’s South by Southwest (SXSW), several tech leaders extolled the virtues of AI and made positive predictions about how it...
The moment we surrendered our decisions to machines, something fundamental slipped from our grasp. What we once called human judgment – logic paired with intuition, emotion, and ethics – began to fade through quiet acquiescence. In rooms where leaders once debated the fate of nations, AI now whispers its recommendations, faster than human minds can process, more calculated than any collective...
I remember in late 2022 asking Chat GPT to help write a release. It was amazing. Not so much the quality – just the speed and organization.
Fast forward to today, and we have massively transcended that elementary use of Gen AI.
In today’s hyper-fast and brand-critical digital environment, organizations must respond to stakeholder inquiries with agility, navigate increasingly...
It is now more than two years since I first saw GPT-4 and had a mini crisis of faith in my career choices. In this new world, one I’d had the fortune of seeing early, what was the role for me, and for this communications industry I’ve loved and thrived in? Reinvent ourselves and our work using these new tools, that was one, and great work has happened to remove drudgery, reduce the fear of the...
New research finds that AI adopters feel more valued and energized at work. By creating even stronger cultures of innovation, we can unlock the tremendous potential of this moment.
When generative AI burst into the public consciousness last year, the response was electric. Across the communications landscape, people were fascinated by the technology, but also fearful of what it could...
When we decided to partner with Microsoft once again and devote the entire Relevance Report to the topic of Artificial intelligence, I wondered if AI’s impact on communications, over the past 12 months, has been significant enough for us to develop 40 new pieces of content. Based on past experience, I questioned the PR industry’s appetite for early adoption of a new technology, especially one...