Communications and PR have always been a mix between art and science. But in today’s world of communications, where there can be hundreds of potential targets across traditional media and online outlets, along with creators, influencers, social media, newsletters and podcasts, communicators are being asked to rely more on data to drive strategy and decision-making.
Over the past 20+...
In an AI revolution, people will give organizations a competitive advantage.
From healthcare to finance, AI is becoming a vital tool for automating tasks, enhancing decision-making, and improving overall efficiency.
At Monday Talent, we’ve embraced these advancements, recognizing AI's profound benefits AI offers in streamlining recruitment processes, improving candidate...
Through the growing use (and abuse) of AI platforms, information (and disinformation) has become the most influential space in which countries are competing today. With 60% of the global pool of elite AI talent hailing from three countries – the U.S., China, and India – it is important to consider how similarly and differently these nations approach AI in domestic and international policy,...
Railroads have played a remarkable role historically in the world’s ability to communicate across long distances and in implementing transformative technologies that shaped societies and economies. Thus, the role of AI in freight rail is far from inconsequential, and the railroad continues to be an engine of innovation. Railroads move the materials we rely upon based on a web of complex and...
Artificial intelligence is undoubtedly a catalyst for transformative change, but does it exacerbate existing problems, reflect the world as it is, or move us toward a brighter future? If we want to build a better world with this technology, we have to do so by combining AI with a soft human touch.
AI has long been used to help tech platforms create captivating and personalized...
Depending on who you ask, generative artificial intelligence (GenAI) is somewhere between the technology that will usher in the most significant era in human history and the technology that will end it. The fear that surrounds this technology exists on a spectrum ranging from FOMO about not using it for everything to panic at the thought of being replaced by it.
As communication...
In the past year, artificial intelligence has moved from theory to practice, impacting nearly every industry, and communications is no exception. At JSA+Partners, we’ve embraced AI as a powerful tool to enhance our ability to serve clients, while remaining mindful of its challenges and limitations. The question is: how do we use AI to complement our human expertise?
Our approach to AI...
Around the world, countless organizations are regularly making important decisions about how to best deploy AI across their operations. As a biopharmaceutical communications leader, I can tell you that we’re leveraging AI in our function, our company, and the broader health care industry in very dynamic ways.
At Merck, we’re using AI to help us discover, test, manufacture, and...