If current studies are correct, about half the people reading these words have listened to a podcast sometime this year.
Nielsen Insights reports that 124 million people in the U.S. have listened to a podcast in 2018. There are currently 525,000 active shows with over 18.5 million episodes. People walk around with dedicated podcast apps on their phones, and services like CastBox and...
How would you like to be running an automobile business today? How about a toy company? Media conglomerate? Hotels? Maybe own retail stores?
Virtually every client I work with is dealing with some form of disruption or change, and for many, it means the very survival of their business.
The management of disruption is a pervasive and phenomenally difficult challenge. If you're a...
Retail therapy has been a refuge for stressed-out consumers since the 1980s, but today, retailers need their own therapy to win over a new breed of Gen Z shoppers. Born between 1995 and 2010, they will represent 40% of consumers by 2020 and wield unprecedented influence on purchases made by both family and a wider community. They are known as Pivotals, Gen Y-fi, Screenagers or Gen Z. But no...
The advocacy surrounding inclusion in entertainment over the last several years has brought the issue to the forefront of news and created industry pressure. Despite the noise and intensity of protest, activism and awareness have generated little real or lasting change. Our research has shown that across 900 popular movies from the last decade — including the 100 top-grossing films of 2016 —...
The Bread and Butter…
Confession: I’m a foodie. No, I don’t cook often – almost never to be honest – but my committed following of food-based online and social pages classifies me as a self-proclaimed food connoisseur. Yes. I’m one of those people who flood your timeline with my favorite food finds of the day and yes, I am also the future of online video content for businesses across...
Homelessness remains a serious social issue in the United States, affecting more than a half-million Americans on any given night. Over a fifth of this number are estimated to be children. Nearly 40,000 are veterans. More than 35,000 were unaccompanied homeless youth, who are some of the most vulnerable overall, at high risk for physical and sexual abuse, substance abuse, unwanted pregnancy...
Blended in every way, this diverse, digitally rooted generation that spans from kindergarten to college grad is changing the foundation of retail and marketing at lightning speed.
They are the first generation to grow up seeing interracial relationships, gay marriage and equality for all on mainstream media. Fifty percent identify as mixed race or as part of an ethnic group. And,...
Michael Jordan once said, “Republicans buy shoes, too,” and that statement could not be more relevant than it is today. In an environment that is becoming more and more politically divided, it was only a matter of time before the polarization plague infected big corporations. Brands are increasingly finding themselves in a catch-22 situation. The WE Worldwide’s Brand in Motion study reminds us...