Long before they were called influencers, they were bloggers, and before they were bloggers, they were market mavens.
“Influencers are as old as the internet and social media,” said Robert Kozinets , Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication. “As soon as people started getting the tools,...
The South L.A. intersection of Florence and Normandie avenues was the epicenter of the 1992 civil unrest. Thirty years later, public relations major Myrah Sarwar used 3D-modeling and browser-based virtual reality to re-create the flashpoint where violence and destruction first erupted after the acquittal of the police officers involved in beating Rodney King.
Using a phone...
In May 2023, Annenberg students spent 10 days in Ghana. Staying in the country's capital, they honed their reporting skills and connected with local college students from the Ghana Institute of Journalism. Associate Professor of Professional Practice Miki Turner led the group with Visiting Professor of Journalism Afua Hirsch...
Writer, filmmaker and community organizer John Kwesi Broadway applies his passions to the Masters in Specialized Journalism (Arts and Culture) program.
MS in Journalism student Mariela Gomez knew USC Annenberg’s immersive reporting course in Mexico would challenge her to step outside her “California bubble” and make new connections in Tijuana.
“This was a trip that I didn’t know I needed as a person, or even more importantly, as a journalist,” Gomez said. “The lessons we learned...
The landscape of the cannabis industry in America has dramatically changed in the 21st century. But with the slow trickle of legislation and cultural changes that have made cannabis more accessible, there are concerns around health effects, misinformation, and visibility.
Enter USC Annenberg’s public relations students. As part of their PR 450 capstone class, a...
To examine the many ways — both dramatic and nuanced — that the pandemic has changed lives, a group of 13 USC Annenberg graduate students from around the world embarked on an audio series illustrating just how different everything is now.
Their narratives are part of a podcast collaboration with LAist Studios called...
Fifteen students travel to Turkey over Spring Break to study Turkish culture and public diplomacy in Ankara, Istanbul and Cappadocia. The trip was co-sponsored by the Master's in Public Diplomacy Program and the Yunus Emre Institute. More information about their trip can be found at...
