For companies hoping to successfully market their brands — whether they’re just entering the marketplace or already a household name — research is crucial to anticipating emerging trends and to understanding the what behind the forces that shape culture and conversation and the minds behind the why .
Many of those minds are Gen Z, who make up 40% of global consumers. So, last year,...
Open-source investigative journalism uses publicly available information — from satellite imagery and social media networks to online databases — to reveal powerful untold stories. It often requires technological savvy, computational tools and other advanced techniques to search through vast amounts of visible data and collect insights. Open-source investigative journalism is likely...
The Media Center opens its doors to those who want to learn more about USC Annenberg's student-led newsroom on the first Thursday of every fall and spring semester. It's the place to be for anyone interested in telling a variety of stories on multiple platforms.
For this episode of...
Gearing up for the 2024 Olympic Games in Paris and 2028 in Los Angeles, Seth Rubinroit and...
“AI may never replace all humans, but it will be my coworker one day,” said Sanika Newaskar, who is studying digital social media .
She and her classmates in JOUR 499: Artificial Intelligence and the Future of Creative Work are learning how the rapid adoption of technology is placing more responsibilities on those who use it...
Over the course of four episodes, The Annenverse podcast features conversations with undergraduate and graduate students about their experiences in USC Annenberg's...
Long before they were called influencers, they were bloggers, and before they were bloggers, they were market mavens.
“Influencers are as old as the internet and social media,” said Robert Kozinets , Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication. “As soon as people started getting the tools,...
The South L.A. intersection of Florence and Normandie avenues was the epicenter of the 1992 civil unrest. Thirty years later, public relations major Myrah Sarwar used 3D-modeling and browser-based virtual reality to re-create the flashpoint where violence and destruction first erupted after the acquittal of the police officers involved in beating Rodney King.
Using a phone...
