When NBA All-Star Weekend came to Los Angeles last month, six USC Annenberg students found themselves at the center of one of the sports and entertainment industry’s most high-profile productions. Serving as production assistants for NBA Entertainment, they supported marquee events including the NBA Technology Summit, the NBA Newsmaker Breakfast and the NBA Legends Awards — live productions featuring global leaders, Hall of Fame athletes and cultural icons.

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This spring, USC Annenberg students have the opportunity to customize their academic experience through a wide range of electives that reflect the evolving media, communication and technology landscape. From courses that dive into sports, entertainment, fashion and global storytelling to those that examine the power of AI in journalism, public relations and strategic communication,...

“I tell students, ‘I’m gonna take you to cover something and it’s gonna be fly by the seat of your pants,’” says Christina Bellantoni , professor of professional practice and director of USC Annenberg’s Media Center . In her “Government and...

Students in University Professor Geoffrey Cowan ’s class follow history in real time. The conversation might center on breaking news about wildfires in California, debates over arts funding in Los Angeles or the latest international conflict. Students quickly see how the press shapes those stories and their own lives.

For some...

“This class was like no other I’ve taken at USC,” said Elijah Patterson, a business administration major at USC Marshall. “We developed a real product for a real company, and in the process, sharpened our skills in content strategy, editorial decision-making and creative collaboration.”

As a junior, Patterson was looking for a class that would push him beyond...

From decoding representation in Hollywood to tackling climate communication and amplifying Black media history, USC Annenberg students are using research to fuel real-world impact. Meet Kate Hoag, Mycah Hart-Powell, Abigail Rawlinson, and Michael Kittilson, who have led projects across the Annenberg Inclusion Initiative, the Center for Public Relations, the Center for Climate...