Master of Arts in Public Relations and Advertising
You will lead and thrive in the rapidly expanding public relations industry because we prepare you to deliver more — more strategy, more content, more channels, more creativity, and more insights.
We will ensure you are ready to create integrated public relations campaigns that span paid, earned, shared and owned media types. You will learn to weave together storytelling with data intelligence while creating multi-platform content. You will hone your ability to use audience insight mining to inform and execute PR strategies. You will become adept at building influencer relations and advancing brand activations.
Led by our dynamic faculty in one of the world’s great media capitals, you will be empowered to shape your own career path while forging professional opportunities that can span business, marketing, advertising, entertainment, technology, healthcare, advocacy, and beyond.
By the numbers
Faculty, student and alumni work
Harnessing skills to advocate for representation
Samantha Balcaceres hopes to channel her skills, grown through her studies and work-world seasoning, to help organizations tell better, more-inclusive stories.
Politics, polarization and purpose
Fred Cook, director of the Center for Public Relations, explains and shares highlights from the The Polarization Index, the first-ever data science-based index tracking national political division as measured within social media conversations.
Dreaming of becoming a media trailblazer
Diversity in PR and Advertising Scholar Brijea Daniel is on a mission to make a major impact in the media: humanizing marginalized communities by representing them authentically in corporate brands.
A better news model
Su Jung Kim, assistant professor of journalism in the public relations program, studies how news organizations can use audience behavior data to understand why users renew or cancel their subscriptions.
Leap of faith
Facebook’s Director of Consumer Communications, Sona Iliffe-Moon ’05, shares her career journey and advice for students navigating their own professional paths.
Advance your audience insight and content creation skills
Our state-of-the-art Media Center and Digital Lounge allow you to gain hands-on experience while acquiring the advanced multimedia and analytical skills necessary to tell stories while measuring impact across platforms. Through the center’s Digital Media Analytics Desk, you can learn to monitor the social stream as well as how to collect and analyze data for real-time events, brand communication and advertising campaigns. The Digital Lounge offers a creative makerspace where you can build your technology and content creation skills, including Adobe Certification.