Master of Arts in Public Relations and Advertising

You will lead and thrive in the rapidly expanding public relations industry because we prepare you to deliver more — more strategy, more content, more channels, more creativity, and more insights.
We will ensure you are ready to create integrated public relations campaigns that span paid, earned, shared and owned media types. You will learn to weave together storytelling with data intelligence while creating multi-platform content. You will hone your ability to use audience insight mining to inform and execute PR strategies. You will become adept at building influencer relations and advancing brand activations.
Led by our dynamic faculty in one of the world’s great media capitals, you will be empowered to shape your own career path while forging professional opportunities that can span business, marketing, advertising, entertainment, technology, healthcare, advocacy, and beyond.
Faculty, student and alumni work
Harnessing skills to advocate for representation
Samantha Balcaceres hopes to channel her skills, grown through her studies and work-world seasoning, to help organizations tell better, more-inclusive stories.
Small-town sportswriter hits the big city
Jack McShane Brockman’s mission is to create communities by bringing sports fandoms together.
Crafting multimedia campaigns for music, health policy, and more
Jonathan D’Aguilar creates a diverse portfolio of work, including his own music brand and a health policy campaign for the USC Schaeffer Center.
Bridging science, technology and communication
Dany Rodríguez Martínez knows that communication, marketing, law and medicine have a great part to play in what the space industry is doing.
Not wasting a moment
Aashna-Moitra Serrao built a PR career where she is able to constantly challenge herself using the perfect blend of communications and event planning.

Advance your audience insight and content creation skills
Our state-of-the-art Media Center and Digital Lounge allow you to gain hands-on experience while acquiring the advanced multimedia and analytical skills necessary to tell stories while measuring impact across platforms. Through the center’s Digital Media Analytics Desk, you can learn to monitor the social stream as well as how to collect and analyze data for real-time events, brand communication and advertising campaigns. The Digital Lounge offers a creative makerspace where you can build your technology and content creation skills, including Adobe Certification.