Public Relations and Advertising (MA) Fall 2022

When is the application deadline?

The application deadline is January 1, 2022 for admission and scholarship consideration.

What content should be in my application résumé?

List positions held, including internships, nature of work and dates of employment. Include academic and professional awards, honors, association memberships, subject matter expertise, language(s) other than English, and your familiarity with any research or communications technologies, i.e. software for design, audio/video production, blogging, data analysis, content development, presentations, etc

What content should be in my personal statement?

The MA in Public Relations and Advertising provides students with applied knowledge and skills for a career in the greater communication space, including, but not limited to, public relations, advertising, digital communication, influencer relations, brand activations, corporate communications, etc.

The admissions committee will include your responses to these questions in evaluating your application for graduate admission. In two- to four-page persuasive essay, respond to the following:

  • Why are you interested in studying public relations and advertising at the graduate level?
  • What area(s) within the greater public relations and advertising space interests you?
  • What makes you an exceptional candidate to study public relations and advertising at USC Annenberg?
  • What is it about the Public Relations and Advertising degree program that inspired you to apply?

What type of writing sample is required?

The writing sample may take various forms: a report for your organization, news releases for clients, articles or a series of blog posts, a set of substantial memos to your superiors successfully arguing for a particular position, or an academic paper for a college or university course. The writing sample may not exceed 10 pages.

How many letters of recommendation are needed and from whom?

Two online letters of recommendation are required and professional recommendations are expected. If you are a recent college/university graduate, submit one academic reference and one professional reference. You must provide recommenders’ names and e-mail addresses on the online application and they will receive online recommendation forms. Your recommenders must submit a letter of recommendation online in addition to completing the digital recommendation form.

What admission test scores are required?

USC Annenberg has suspended the GRE requirement for all graduate applicants for admission to the 2022 admission cycle. All international student applicants are expected to demonstrate adequate English-language proficiency. To learn more about how to satisfy this requirement, click here. Also, review the USC Graduate Admission video tutorial titled, “English Proficiency Requirements for International Students” for more details.

What if English is my second language? Are English classes required?

Based on demonstrated English language proficiency, some international applicants may be required to complete a USC International Academy Intensive English Program before admission to the MA in Public Relations and Advertising. Visit http://www.international.usc.edu for more information.

What financial support is available?

Departmental merit scholarships and fellowships are competitively awarded. All completed applications are considered for admission and departmental awards. The MA in Public Relations and Advertising is a Yellow Ribbon designated degree program.

All US citizens and permanent residents are urged to submit a FAFSA after the admission application deadline.

International student applicants will find critical information at http://gradadm.usc.edu/international-students-financial-documentation.

Application Guidelines

The online USC Graduate Admission Application opens September 1, 2021. Go to https://usc.liaisoncas.com to access the application.

Assemble the following documents and program materials which must be uploaded to your application:

  • CV or Résumé
  • Personal Statement
  • Writing Sample
  • Copy of Official Transcript(s)
  • Copy of your official passport (International Student Applicants only)

All program materials must be in English and uploaded to the online application. Note: Once your application has been submitted, you may not edit or change any document or program material. Also, all submitted documents and program materials become the property of USC and will not be returned.

Official Transcripts

Copies of official transcripts (with registrar’s signature, stamp or seal) from all colleges and universities attended (including USC) must be uploaded to your application in the Academic History section. If you do not possess copies of your official transcripts, request to have official transcripts with legend or grading scale emailed to you from your previous colleges/universities.

After submitting your online application, request to have e-transcripts sent from your degree conferring institutions to USC Graduate Admission at etrans@usc.edu.

Note:

  • International transcripts must include the original language and the English translation as one document.
  • Transcripts from your institution’s student portal are unacceptable.

Recommendations

Create online profiles in the Program Materials section of the application by providing names and email addresses of your recommenders. Instructions and forms will be emailed to your recommenders. Only recommendations submitted through the online process are accepted.

Graduate Admission Testing

GRE scores are not required for admission to Fall 2022.

Valid TOEFL, IELTS or PTE scores (taken August 2020 or later) are required from international student applicants unless waived; see below for the exception. To be considered official, USC must receive scores electronically from the testing service. Photocopies or paper copies of scores are unacceptable.

  • For TOEFL, request to have your scores sent to the USC institution code 4852.
  • For IELTS or PTE, select “University of Southern California” from the list of available institutions when you register for the test. Alternatively, provide this information to your testing center after you have taken the test.

Exception: If you completed your entire bachelor’s degree in the United States or another Anglophone country (i.e. where English is both the language of instruction and the only official language of the country), TOEFL and IELTS are waived.

Note: Completing a master’s degree In the United States or another Anglophone country will not waive TOEFL or IELTS.

Application Fee

Pay the $90 non-refundable application fee with a credit card or request an application fee waiver prior to submitting an application.


Fee Waiver

Review the fee waiver requirements at USC Graduate Admission website: https://gradadm.usc.edu/lightboxes/us-students-fee-waivers/. Applicants seeking a fee waiver must start the online application and then wait for the fee waiver approval before submitting the application.