A year ago in the 2024 Relevance Report, I detailed how we were “atomizing” our processes in communications at Microsoft to identify where we could apply generative AI. I talked about the twenty-step journey that an earned media story takes in our organization and noted where there was opportunity for AI (and automation). Over the last year, we have been methodically building and applying AI...
We live in an era where cutting-edge technologies transform our industries faster than we can imagine. However, what we make of it is still very much in our powerful human hands.
According to a McKinsey Global survey on the State of AI from May 2024 , 65% of organizations that regularly use GenAI are doing so in marketing and sales, product and service development, and IT services. Yet...
In the past 18 months, generative AI has shifted from a curiosity to a business imperative. The barriers to entry have been largely dismantled, allowing individuals and organizations to experiment and innovate with these powerful tools. But here's the thing: the enterprise sector is at a crossroads. While we are seeing significant advancements in the consumer industry, the enterprise sector...
Artificial intelligence (AI) has rapidly become a cornerstone of strategic decision-making in many industries, including communications. In the face of an ever-changing media landscape and complex consumer behaviors, AI provides invaluable tools for gathering insights, predicting trends, and measuring outcomes. For communication professionals, AI can enhance reputation management, drive...
Misinformation swirls through our online feeds like invisible currents, shaping what we believe before we even notice. In a media-saturated world, we’re faced with increasingly advanced content shown across various platforms, from advertisements to politics to news. At times, bad actors exploit media by using artificial intelligence to create fake content, including deepfakes - AI-generated or...
When boos rang out about AI at SXSW (the most tech optimist gathering on the planet) it showed us that the birth of AI is the opposite of the birth of the internet 25 years ago, which helps us to see where public sentiment about AI is headed.
Last Spring at Austin’s South by Southwest (SXSW), several tech leaders extolled the virtues of AI and made positive predictions about how it...
The moment we surrendered our decisions to machines, something fundamental slipped from our grasp. What we once called human judgment – logic paired with intuition, emotion, and ethics – began to fade through quiet acquiescence. In rooms where leaders once debated the fate of nations, AI now whispers its recommendations, faster than human minds can process, more calculated than any collective...
I remember in late 2022 asking Chat GPT to help write a release. It was amazing. Not so much the quality – just the speed and organization.
Fast forward to today, and we have massively transcended that elementary use of Gen AI.
In today’s hyper-fast and brand-critical digital environment, organizations must respond to stakeholder inquiries with agility, navigate increasingly...