It is now more than two years since I first saw GPT-4 and had a mini crisis of faith in my career choices. In this new world, one I’d had the fortune of seeing early, what was the role for me, and for this communications industry I’ve loved and thrived in? Reinvent ourselves and our work using these new tools, that was one, and great work has happened to remove drudgery, reduce the fear of the...
New research finds that AI adopters feel more valued and energized at work. By creating even stronger cultures of innovation, we can unlock the tremendous potential of this moment.
When generative AI burst into the public consciousness last year, the response was electric. Across the communications landscape, people were fascinated by the technology, but also fearful of what it could...
When we decided to partner with Microsoft once again and devote the entire Relevance Report to the topic of Artificial intelligence, I wondered if AI’s impact on communications, over the past 12 months, has been significant enough for us to develop 40 new pieces of content. Based on past experience, I questioned the PR industry’s appetite for early adoption of a new technology, especially one...
The entertainment industry is one of the most forward-looking. It's constantly seeking new ways to capture an audience and tell a story. With the creation of streaming media and artificial intelligence (AI), how Hollywood is telling its stories has become erratic. The Writers Guild of America (WGA) called this moment an “existential crisis”.
The WGA, the labor union to which most...
McKinsey predicts that generative AI will add “trillions of dollars in value to the global economy” thanks to productivity gains. Given the pace of adoption and projected value, it’s very likely most organizations will start...
The rapid proliferation of Artificial Intelligence (AI) in our global communities and daily lives has been nothing short of transformative, exceeding the expectations of many just a few years ago. AI has revolutionized online connectivity, enhanced transportation safety, and ushered in new economic opportunities, profoundly altering how we interact, commute, and work.
However, beneath...
As I think of AI today, I think of the wise words of Uncle Ben in Spiderman: “With great power comes great responsibility.”
Artificial Intelligence (AI) has revolutionized the way businesses operate, and as communication professionals we are provided unique opportunities to leverage the potential of AI to create compelling content and successful brand strategies. However, along the...
Our industry must reflect the realities of the market or risk obsolescence.
In 1395, Johannes Gutenberg invented movable type and the printing press in Mainz, Germany.
The printing press created the first era of mass communication, primarily devoted to printing religious texts, but which also led to the rapid democratization of literacy across Europe. By the early 16th century...