When we decided to partner with Microsoft once again and devote the entire Relevance Report to the topic of Artificial intelligence, I wondered if AI’s impact on communications, over the past 12 months, has been significant enough for us to develop 40 new pieces of content. Based on past experience, I questioned the PR industry’s appetite for early adoption of a new technology, especially one...
The entertainment industry is one of the most forward-looking. It's constantly seeking new ways to capture an audience and tell a story. With the creation of streaming media and artificial intelligence (AI), how Hollywood is telling its stories has become erratic. The Writers Guild of America (WGA) called this moment an “existential crisis”.
The WGA, the labor union to which most...
McKinsey predicts that generative AI will add “trillions of dollars in value to the global economy” thanks to productivity gains. Given the pace of adoption and projected value, it’s very likely most organizations will start...
The rapid proliferation of Artificial Intelligence (AI) in our global communities and daily lives has been nothing short of transformative, exceeding the expectations of many just a few years ago. AI has revolutionized online connectivity, enhanced transportation safety, and ushered in new economic opportunities, profoundly altering how we interact, commute, and work.
However, beneath...
As I think of AI today, I think of the wise words of Uncle Ben in Spiderman: “With great power comes great responsibility.”
Artificial Intelligence (AI) has revolutionized the way businesses operate, and as communication professionals we are provided unique opportunities to leverage the potential of AI to create compelling content and successful brand strategies. However, along the...
Our industry must reflect the realities of the market or risk obsolescence.
In 1395, Johannes Gutenberg invented movable type and the printing press in Mainz, Germany.
The printing press created the first era of mass communication, primarily devoted to printing religious texts, but which also led to the rapid democratization of literacy across Europe. By the early 16th century...
There was a palpable feeling of excitement, energy, and opportunity within PR and communications back in 2004 - 2005. Technology was changing at break-neck speed and it was making it possible for individuals and companies to communicate in brand-new ways. Blogs, podcasts, RSS, and wikis were like a ‘Wild West’ for communications professionals. They offered huge advantages for early adopters,...
Picture this: Your business’ communication team is buzzing with the idea of creating riveting video deliverables featuring your CFO and CEO to bolster your brand’s narrative. There's just one snag - the CFO is globetrotting on business, and your CEO would rather juggle flaming torches than face a camera. Enter the magic realm of synthetic video, where your leaders’ digital twins take center...