Artificial Intelligence is the centerpiece of nearly every innovation action across the comms profession. Whether organizations are still actively engaged in “let’s find efficiencies” efforts or well into the “imagine if …” phase, the energy masks a larger truth: most organizations lack the internal mechanisms to truly embrace what AI offers. Transformation is required, yet what remains...
Nearly two years after ChatGPT launched, it feels like we’re still scratching the surface with generative AI – but the impact is already apparent.
Generative AI is poised to fundamentally transform the way we live and connect, much like the printing press, broadcast media, personal computing, search, and social platforms once did. The potential seems limitless, and the growth rate...
The AI revolution in public relations isn't living up to its promise—at least not yet. Despite the buzz and billion-dollar tech investments, AI adoption in our field has been slower and less impactful than many predicted. Why? Because we've been dazzled by shiny new tools and mesmerized by potential while neglecting the most critical component of any transformation at work: our people....
As we stand on the edge of an AI revolution, we risk plunging headlong into a scorched digital landscape and that could dwarf the very problems this technology aims to solve. Like many technological advances, AI’s ecological impact is frequently overlooked, potentially jeopardizing the well-being of future generations.
The rapid expansion of AI is dramatically increasing the energy...
AI has been the dominant subject among communication and marketing experts for the past two years. This past year, more of our industry colleagues began moving from experimentation to implementation.
As part of our AI implementation journey at Grubhub, we integrated a robust suite of tools to shape and refine a campaign called “Special Delivery.” This multi-channel campaign aimed to...
A year ago in the 2024 Relevance Report, I detailed how we were “atomizing” our processes in communications at Microsoft to identify where we could apply generative AI. I talked about the twenty-step journey that an earned media story takes in our organization and noted where there was opportunity for AI (and automation). Over the last year, we have been methodically building and applying AI...
We live in an era where cutting-edge technologies transform our industries faster than we can imagine. However, what we make of it is still very much in our powerful human hands.
According to a McKinsey Global survey on the State of AI from May 2024 , 65% of organizations that regularly use GenAI are doing so in marketing and sales, product and service development, and IT services. Yet...