Our industry must reflect the realities of the market or risk obsolescence.
In 1395, Johannes Gutenberg invented movable type and the printing press in Mainz, Germany.
The printing press created the first era of mass communication, primarily devoted to printing religious texts, but which also led to the rapid democratization of literacy across Europe. By the early 16th century...
There was a palpable feeling of excitement, energy, and opportunity within PR and communications back in 2004 - 2005. Technology was changing at break-neck speed and it was making it possible for individuals and companies to communicate in brand-new ways. Blogs, podcasts, RSS, and wikis were like a ‘Wild West’ for communications professionals. They offered huge advantages for early adopters,...
Picture this: Your business’ communication team is buzzing with the idea of creating riveting video deliverables featuring your CFO and CEO to bolster your brand’s narrative. There's just one snag - the CFO is globetrotting on business, and your CEO would rather juggle flaming torches than face a camera. Enter the magic realm of synthetic video, where your leaders’ digital twins take center...
One of the hottest topics in recent memory, AI’s exponential growth has commanded our attention, shifting from science fiction to reality in real-time.
Professionals across industries are pondering the possibilities of AI tools in the workplace, with knowledge workers, including PR pros, increasingly uncertain about the future. Given the impressive language capabilities of ChatGPT and...
In recent decades, the mighty buzzword AI spread from one industry to the other like wildfire, sparking widespread concerns about people losing jobs to machines.
While everything on the mainland slowly caught flames, one group always seemed safely situated on their own private island: people with creativity. Remember? It’s only a few years ago when creativity felt like this one thing...
There are three paths of AI for a future symbolized by Hollywood films: The first is “Superman”, a superhuman that leverages AI to be a superior being. The second is “Robocop”, a world where AI takes over from humans. The third is “Iron Man”, a world where humans and machines work together in harmony to build a better future.
We believe the future will look something like “Superman”...
Artificial intelligence (AI) is a powerful technology that can augment human capabilities and help automate tedious and repetitive tasks, allowing individuals to focus their time and energy on the more creative and complex aspects of their work. For communications professionals, we’ve seen how AI can also help workers overcome writer’s block, generate content, and spark new ideas. These...
