Professional athletes have always been central to entertainment. But with social media amplifying their platforms, athletes’ roles and responsibilities are no longer limited to competition. So precisely what are their roles?
With such high-platform visibility, athletes are expected to be public personas and brand themselves perfectly. Performance no longer occurs only on the field or...
A pair of former athletes share perspectives on some of the key topics in communications, relating them to lessons they learned from sports.
Talent. “Talent wins games, but teamwork and intelligence win championships.” (Michael Jordan)Dale: Somewhere along the line in corporate America, “human resources” became “talent.” While the new name is more appealing to everyone, it does...
Conversations among sports governing bodies indicate an evolving perspective more favorably disposed toward connections between sports and sports betting industries. In fact, a tone of real eagerness, applauding a positive relation between sports and sports betting, resounds more and more nowadays. There is real interest for sports leagues and franchises — not only in understanding, but...
In sports, the roar of the crowd and the speed of competition capture the world’s attention, but beyond the track or field, companies that invest PR resources in sports can build impact that lasts long after the game. For those of us in communications and marketing, sports have become a proving ground where brand storytelling, community impact, and cultural momentum can intersect.
Too...
In an era where digital innovation touches nearly every aspect of our lives, sports and entertainment venues are undergoing a remarkable transformation. From AI-powered ticketing systems to immersive visual experiences, technology is reshaping how fans engage with sports and live events. The result? Smarter, more efficient operations, new personalized experiences, and a future where the line...
The center of gravity in global sports has shifted, and the numbers speak for themselves. Saudi Arabia spent $2.3 billion on soccer sponsorships in 2022 alone. The Indian Premier League (IPL) — for those of us Americans, that’s cricket — signed a staggering $6.02 billion streaming deal for 2023-2027, placing it alongside the NFL and the English Premier League in cost-per-match terms. Gulf...
In today’s fragmented media environment, brands face mounting pressure to remain not only visible across a multitude of consumer touchpoints but also culturally relevant. For legacy brands in particular, the challenge lies in balancing heritage with modernity — honoring the past while engaging a new generation of consumers. Slim Jim’s revitalized partnership with the WWE (World Wrestling...
When we set out to reignite the Levi’s® brand, we weren’t just selling denim. We were reclaiming a cultural icon. From Woodstock to the Berlin Wall, Levi’s® shows up when people care — then sticks around long after the headlines fade. The hard part today? Culture shifts by the second and splinters by the scroll. Our challenge is to keep showing up in ways that feel real.
Our chairman...