The media industry is at an inflection point. Across both legacy and digital platforms, economic pressure has led to layoffs, shrinking budgets, and a wide- spread retreat from original reporting.But one sector is bucking this trend: coverage of women’s sports.

Once relegated to the sidelines, women's sports are now commanding record-breaking audiences, with NWSL viewership growing...

The revolution wasn’t supposed to sound like this — two World Cup champions giggling over coffee, their mics catching the clink of ceramic mugs and the occasional, unscripted confession. Yet here are Christen Press and Tobin Heath, cross-legged on what looks like a living-room couch, dismantling the sports-media industrial complex one candid conversation at a time. Their weapon of choice? A...

In a polarized world, almost everything feels divisive. But sports have the power to unite us. In that spirit, this year’s Relevance Report, our 10th edition, is all about sports.

PR is about storytelling — and right now, the most powerful stories are being told on the field. The heartbreak of loss, the thrill of a last-second win — we all feel it, no matter who we are or where we come...

In the early 80s, fresh out of USC Viterbi, I found myself staring at something that seemed both monumental and oddly mundane – the desktop PC. The beige box sat on a table in front of me, humming softly, almost unnoticeable in its presence. At the time, it moved business forward, not in great strides but in a gentle shuffle – a 1x shift that promised more that didn’t quite deliver it yet....

Four years ago, during a global pandemic and before ChatGPT became a household name, I took on the role of chief marketing officer at Optiv, a leading cybersecurity company. At that time, the world was experiencing a massive increase in cyberattacks, with rapidly rising degrees of sophistication, frequency and devastating financial impact. On top of that, the reliance on artificial...