In recent decades, the mighty buzzword AI spread from one industry to the other like wildfire, sparking widespread concerns about people losing jobs to machines.

While everything on the mainland slowly caught flames, one group always seemed safely situated on their own private island: people with creativity. Remember? It’s only a few years ago when creativity felt like this one thing...

There are three paths of AI for a future symbolized by Hollywood films: The first is “Superman”, a superhuman that leverages AI to be a superior being. The second is “Robocop”, a world where AI takes over from humans. The third is “Iron Man”, a world where humans and machines work together in harmony to build a better future.

We believe the future will look something like “Superman”...

Artificial intelligence (AI) is a powerful technology that can augment human capabilities and help automate tedious and repetitive tasks, allowing individuals to focus their time and energy on the more creative and complex aspects of their work. For communications professionals, we’ve seen how AI can also help workers overcome writer’s block, generate content, and spark new ideas. These...

The esports industry is undergoing a seismic shift and artificial intelligence stands to play a pivotal role in its transformation. Companies are already exploring practical applications of AI and how it can not only streamline processes, but also improve player experiences and performance. As the industry continues to evolve, this emerging technology will be a critical force in shaping the...

Unimaginable. Groundbreaking. Fast-moving. These terms are how experts describe the use of artificial intelligence (AI) and machine learning (ML) across industries. These technologies are poised to dramatically change the way we live and do business.

Specific to the healthcare industry, AI and ML have become a driving force in improving how healthcare companies connect their life-...

I saw this headline the other day: “A boy saw 17 doctors over 3 years for chronic pain. ChatGPT found the diagnosis” (Source: Today.com ). After a frustrating three-year journey trying unsuccessfully to diagnose a series of mysterious symptoms for her son, the boy’s mother turned to AI. “I went line by line of...

In the 90s, a company called Netscape launched a web browser that acted as the first portal to the internet for the public. Like Netscape did for the internet, the generative AI hype has made AI “real” for consumers, at least at a base level. They understand AI is behind the voice assistant playing their favorite song or a chatbot giving restaurant recommendations. These applications are...

Artificial Intelligence (AI) has swiftly moved from the realm of science fiction to become an invaluable tool in many industries, including public relations. As we enter an era of "symbiotic intelligence," the key is to view AI not as a replacement but as a strategic partner. Here's how this relationship is shaping what lies ahead for the communications field broadly:

Augmenting Human...