The AI revolution in public relations isn't living up to its promise—at least not yet. Despite the buzz and billion-dollar tech investments, AI adoption in our field has been slower and less impactful than many predicted. Why? Because we've been dazzled by shiny new tools and mesmerized by potential while neglecting the most critical component of any transformation at work: our people....

In the two years since ChatGPT’s public release, generative AI has cycled through distinct seasons of public perception and adoption. What began with intrigue and mystique quickly shifted to fear and doom, eventually evolving into today’s widespread acceptance and ...

As we stand on the edge of an AI revolution, we risk plunging headlong into a scorched digital landscape and that could dwarf the very problems this technology aims to solve. Like many technological advances, AI’s ecological impact is frequently overlooked, potentially jeopardizing the well-being of future generations.

The rapid expansion of AI is dramatically increasing the energy...

AI has been the dominant subject among communication and marketing experts for the past two years. This past year, more of our industry colleagues began moving from experimentation to implementation.

As part of our AI implementation journey at Grubhub, we integrated a robust suite of tools to shape and refine a campaign called “Special Delivery.” This multi-channel campaign aimed to...

A year ago in the 2024 Relevance Report, I detailed how we were “atomizing” our processes in communications at Microsoft to identify where we could apply generative AI. I talked about the twenty-step journey that an earned media story takes in our organization and noted where there was opportunity for AI (and automation). Over the last year, we have been methodically building and applying AI...

We live in an era where cutting-edge technologies transform our industries faster than we can imagine. However, what we make of it is still very much in our powerful human hands.

According to a McKinsey Global survey on the State of AI from May 2024 , 65% of organizations that regularly use GenAI are doing so in marketing and sales, product and service development, and IT services. Yet...

In the past 18 months, generative AI has shifted from a curiosity to a business imperative. The barriers to entry have been largely dismantled, allowing individuals and organizations to experiment and innovate with these powerful tools. But here's the thing: the enterprise sector is at a crossroads. While we are seeing significant advancements in the consumer industry, the enterprise sector...

Artificial intelligence (AI) has rapidly become a cornerstone of strategic decision-making in many industries, including communications. In the face of an ever-changing media landscape and complex consumer behaviors, AI provides invaluable tools for gathering insights, predicting trends, and measuring outcomes. For communication professionals, AI can enhance reputation management, drive...