It’s as if Gutenberg’s printing press got a serious upgrade — an algorithmic boost. Imagine walking into a modern newsroom and feeling the electricity in the air, a charge not just fueled by a relentless pursuit for authentic stories, but also by the whir of algorithms processing important data at speeds once deemed unimaginable. We stand at an intersection of history and innovation, where...
In the legal drama “ Suits ,” recently revived on Netflix, the character Louis Litt seethes with resentment as he grinds away at his cutthroat corporate law firm. Though he puts in more hours and brings in bigger clients, his slicker rival gets promoted ahead of him.
For the Louis Litts of the world, artificial...
Over the last year we’ve seen breakthroughs in AI innovation driven by developments in systems that can generate new information – including text, images and video, code, and audio content – based on simple prompts or existing data. Natural language interfaces can now connect to a reasoning engine that will usher in a new category of computing. These generative AI capabilities have...
Ethical issues related to artificial intelligence are a complex and evolving field of concern. As AI technology continues to advance, it raises various ethical dilemmas and challenges. Here are some of the key ethical issues associated with AI:
Bias and Fairness: AI systems can inherit and even amplify biases present in their training data. This can result in unfair or...
Everyone has their opinion about generative artificial intelligence. And those opinions range from doom and gloom, to nirvana, and everything in between. And here comes another.
It is a new chapter for communications that cannot be overlooked or underestimated. All signs point to the fact that AI will have an impact on how we work. Hopefully, leaning more toward the positive outcomes...
While algorithms are busy predicting the next bull market and diagnosing your heart in real-time, crisis communication still fumbles in the dark — reactive, not proactive and increasingly outdated. Why be content to remain bystanders in our own narrative, letting crisis define us, rather than seizing innovative technologies that could redefine the future of strategic messaging?...
Like a cannonball splash, generative AI’s bold public arrival in 2023 has made one thing very clear for the communications industry: The future, once again, is right now.
The smartest PR professionals, communications leaders and brands are already jumping in, immersing themselves in artificial intelligence technology, which — like other innovations that have...
In the golden age of radio and newspapers, the Two-Step Flow Model held sway. Developed in 1948 by Paul Lazarsfeld and Elihu Katz to help explain voter decision-making, this classic communication model proposed that media messages flowed in two distinct stages. First, messages tended to flow to “opinion leaders,” such as political pundits, influential journalists, or...