Depending on who you ask, generative artificial intelligence (GenAI) is somewhere between the technology that will usher in the most significant era in human history and the technology that will end it. The fear that surrounds this technology exists on a spectrum ranging from FOMO about not using it for everything to panic at the thought of being replaced by it.
As communication...
In the past year, artificial intelligence has moved from theory to practice, impacting nearly every industry, and communications is no exception. At JSA+Partners, we’ve embraced AI as a powerful tool to enhance our ability to serve clients, while remaining mindful of its challenges and limitations. The question is: how do we use AI to complement our human expertise?
Our approach to AI...
Around the world, countless organizations are regularly making important decisions about how to best deploy AI across their operations. As a biopharmaceutical communications leader, I can tell you that we’re leveraging AI in our function, our company, and the broader health care industry in very dynamic ways.
At Merck, we’re using AI to help us discover, test, manufacture, and...
Over the past year, sparkly new buttons have washed across the toolbars of our favorite apps like a technological tsunami. As applications updated on our devices, users witnessed the real-time rollout of AI integration interfaces, confirming the advent of the AI era. These integrations have made AI ubiquitous and are setting the stage for something even bigger in 2025: an era of automation....
Artificial Intelligence is the centerpiece of nearly every innovation action across the comms profession. Whether organizations are still actively engaged in “let’s find efficiencies” efforts or well into the “imagine if …” phase, the energy masks a larger truth: most organizations lack the internal mechanisms to truly embrace what AI offers. Transformation is required, yet what remains...
Nearly two years after ChatGPT launched, it feels like we’re still scratching the surface with generative AI – but the impact is already apparent.
Generative AI is poised to fundamentally transform the way we live and connect, much like the printing press, broadcast media, personal computing, search, and social platforms once did. The potential seems limitless, and the growth rate...
The AI revolution in public relations isn't living up to its promise—at least not yet. Despite the buzz and billion-dollar tech investments, AI adoption in our field has been slower and less impactful than many predicted. Why? Because we've been dazzled by shiny new tools and mesmerized by potential while neglecting the most critical component of any transformation at work: our people....
