David Tovar is Vice President of U.S. Communications for McDonald’s. In this role, David’s responsibilities include overseeing U.S. brand engagement and U.S. system communications. David was previously senior vice president of corporate communications for Sprint. In this role, he oversaw executive and employee communications, corporate reputation-building efforts, issues management, marketing public relations and social media communications.
David joined Sprint in 2015 after serving for eight years in numerous communications roles at Walmart, most recently as vice president of corporate communications. David offered strategic direction and oversight to the teams responsible for Walmart’s crisis communications, executive communications, consumer and brand public relations, global e-commerce communications, digital and social media, financial and legal communications and corporate social responsibility communications.
Before joining Walmart, David was director of corporate and government affairs for Kraft Foods, Inc. In this position, David led a team that managed all corporate and government affairs activities for Kraft’s North American snacks, cereals, cheese, dairy and beverage sectors, including media relations, crisis communications, federal and state government affairs, public relations and issues management.
David came to Kraft Foods from Altria Corporate Services, Inc., where he served as district director of state government affairs. In this position, he was responsible for developing and executing the political, legislative and regulatory agenda at the state and local levels in California, Hawaii and Alaska on behalf of Altria, Philip Morris USA and Kraft Foods.
David graduated from the University of Delaware with a bachelor of arts degree. He is a member of the Arthur Page Society and serves on the Board of Directors of the 1Million Project. David currently lives in the Kansas City area with his wife and two children.