There are a few common problems every PR pro faces but rarely has an answer to:

How can we influence the C-Suite when there are so many calls for their attention? How do we prove the value of PR when frequently used KPIs (such as impressions) are little more than vanity metrics?

Fortunately, the answer to both these questions is the same — the Customer Journey.

Research from...

Perhaps these news stories caught your attention during late Summer 2019. The Coffee Bean & Tea Leaf launched two pop-ups in Los Angeles, which transformed their locations into Central Perk, the iconic hang-out of the beloved characters on Friends . For one week only, the locations were decked out with Friends -themed decor, a photo booth featuring the memorable orange couch, and special...

Privacy is one of our society’s most crucial social constructs. The history of privacy is largely responsible for the freedom to think, to formulate free speech and to challenge artificial social barriers across society. Time and time again, those generations that enjoyed strong privacy protections have been free to make the world a better and more inclusive place for all who follow.

I...

Brands often have operated as business to consumer (B2C) or business to business (B2B) organizations, choosing a lane largely based upon the industry in which they functioned. Consumer packaged goods (CPG) companies defaulted to B2C, while industrial manufacturers and heavy industry defaulted to B2B. Today, an emerging lane — Brand to Community — is rising to an equal place of importance for a...

Reports on the demise of traditional communications strategies and tactics are greatly exaggerated.

On an almost daily basis, both internally and externally, I hear comments dismissing some of the staples of our communications programming — “auto shows are dead,” “earned media isn’t influencing customer decisions,” “traditional tactics like ride and drive programs and press releases...

The World Economic Forum (WEF) annually tracks the progress of 149 countries toward gender parity on four dimensions: economic participation and opportunity, educational attainment, health and survival, and political empowerment. The bad news is the WEF 2018 Global Gender Gap Report predicts most of us won’t see economic parity based on gender in our lifetimes. The earliest predicted adopter...

We are living in an era where misinformation, or worse yet, disinformation campaigns are far too common. From the mudslinging in politics, to the safety — or lack thereof — of e-cigarettes and vaping, to innovative startups disrupting Wall Street, how do you know where the truth lies? And when it comes to your career in the communication industry, how do you know you are working for the “good...

There’s no doubt that the media landscape is constantly in flux. Students and professionals have to acquire new skills and embrace technologies to meet the shifting demands of the communications industry.

This brings up an important question: What do these changes mean for careers in communications, public relations and related fields?

At...