Research
Media
The New Normal: Parents, Teens, and Mobile Devices in Mexico
Willow Bay, USC Annenberg Dean and Jim Steyer, CEO Common Sense, shared findings of their latest report, The New Normal: Parents, Teens, and Mobile Devices , at the Centro de Cultura Digital in Mexico City, Mexico on Oct. 1, 2019.... Read more
Overview of The New Normal
The New Normal: Parents, Teens, and Mobile Devices Around the World is a multi-year research collaboration between USC Annenberg and Common Sense designed to advance cross-cultural exploration of family digital media engagement.Read more
Common Sense
Media and technology are at the center of kids’ lives every day. From a very young age, kids use technology at home and at school to connect with friends and family and to document their lives and create digital content of their own. With more and more of life happening... Read more
August 2, 2019
USC Annenberg’s Lead On! forum set for Sept. 26-27, 2019
Early Bird Registration is now available for the USC Center for Public Relations’ second annual Lead On! Women in Communication Leadership Forum , held at USC Annenberg on Sept. 26-27, 2019.
Lead On! is an immersive, two-day workshop that offers unique, hands-on courses on communication skills...
February 27, 2019
Communication should bridge social divides
Today, more so than ever before, we live in a society driven by communication. Technological advancements continue to amplify the complexities of our diverse, dynamic world — a global environment in which economic success is strongly correlated to the dissemination of tailored messaging. Institutions have been forced to evolve in response to these changes and the conflicting interests of...
February 25, 2019
The reboot of tech PR
What defines tech news, and consequently what is tech public relations? New research conducted at USC Annenberg discovered a turning-point in both practices due to 2017’s technology scandals.
Today's issues are not the same as they were a few years ago. Covering technology is no longer just about the company’s innovations. Now it’s what users do with those innovations and their impact...
February 20, 2019
Leave the gate open for women gamers
I’m a gamer, but don’t quiz me on what year each World of Warcraft expansion came out when I tell you that I’ve played the game before. Don’t test me on which multipliers are most effective for demon hunter gear in Diablo 3 . Don’t tell me I’m not a real gamer if I can’t tell you which keyboard shortcut constructs additional pylons in Starcraft II (it’s E, by the way).
For all the talk...