As the saying goes, “settlers get slaughtered, and pioneers prosper.” Like other grey markets, the cannabis industry is a Wild West that individuals and companies are entering at rapid speeds. Entrepreneurs, farmers, tech startups and fashion designers are figuring out how to get their hands in this multi-billion dollar business. The cannabis consumer market for medical and recreational use...
The marketing industry is agog at the potential ramifications of artificial intelligence (AI). At this stage, it’s tough to know whether to be excited or fretful. Let’s explore what CMOs are equipped to use AI for today, and sneak a peek at the future along the way.
The impact of AI on marketing will mostly be positive. Many of the tasks marketers perform are highly repetitive and...
We’ve all heard a lot of chatter about Bitcoin and it’s growing popularity among financial communities around the world. The widely unregulated cryptocurrency is seen by many as an economic game changer with the power to provide millions of people access to the financial market. But what is likely to be the true game changer is the underlying technology, blockchain.
Bitcoin may have...
New technology is emerging at lightning speed. As industry and consumers become accustomed to these advancements, it’s beginning to impact the way brands are doing business and communicating to their customers. In 2018, there will be innovative ways in which companies are capitalizing on technology to create meaningful experiences. Experiences being the operative word. Technology should not be...
There’s no doubt that the rise of social media has been important to public relations. We know that consumers like having an open forum for public conversation between regular people and that they generally trust those conversations more than advertising and other commercial conversations. However, with the rise of social media, we have seen an incredible — and largely invisible — rise of...
I was an executive recruiter for Korn/Ferry for many years. Most of my time was consumed with the task of helping clients identify and recruit top notch talent. And when I wasn’t working on a search, I was working on acquiring new clients. But there’s another, less productive task that I had to provide, and that all recruiters must provide. It’s what the industry refers to as “courtesy...
Program Overview:
In this unique experiential educational opportunity, students visit a variety of companies and businesses in the Los Angeles media landscape and have the opportunity to engage in small group settings directly with key industry players. Students will be able to learn from Annenberg faculty, and the... Read more
At some point, everything is declared dead: TV, radio, advertising, digital, email marketing and, yes, even PR. But as Oscar Wilde once eloquently put it: “Reports of my death have been greatly exaggerated.”
PR is certainly not dead. But who practices it, how it is practiced, who buys it, why they buy it and how we organize ourselves to deliver it will — and must — change.
In...