Investing in trust is an investment in long-term business performance.
It’s been a hard year for trust. If it were a product we were trying to sell, we’d be alarmed about its future. We’re surrounded by headlines of trust gone wrong. From employees staging walkouts over business practices to intensifying scrutiny on who to do business with, companies are standing in a big bright...
Welcome to the 2020 edition of the USC Annenberg Relevance Report — a look into the future of one of the most dynamic professions on Earth. As in past years, we have curated a series of short essays from leading executives, academics and students in the public relations field, who are all connected to the University of Southern California.
Their stories cover a wide spectrum of topics...
I was reading a report on the next generation of communications leaders, when I came across the following simple sentence:
“Communications is arguably one of the most disrupted professions.”
This declaration set me back on my heels. To tell the truth, it kind of shocked me. When I imagine disrupted professionals, I think of newspaper reporters, retail merchants, music...
We’re in the midst of a mental health crisis — one that has reached epidemic proportions. Universities, the place I work, are in many ways ground zero.
According to the National Institute of Mental Health, nearly 1 in 5 American adults live with a mental illness. That’s 46.6 million people. The situation is particularly acute in younger populations like Gen Z, where rates of anxiety...
In the United States and many other places around the world, we are seeing the fragmentation of societies, the emergence of extremism, populism, and the clustering of like-minded people into hostile camps deeply suspicious of the other’s values and motives.
One result of this fragmentation has been a kind of governmental paralysis in which major problems go unsolved. Yet polling data...
Critical Media Project (CMP) is a free media literacy web resource for educators and students (ages 8-21) that enhances young people’s critical thinking and empathy, and builds on their capacities to advocate for change around questions of identity and representation. CMP has a two-fold mission:
to raise critical... Read more
We all know the statistic: The makeup of the public relations industry is more than 70% women; yet, just 20% occupy senior-level leadership positions in agencies or corporate communications departments.
What can we do to improve this? A two-day workshop organized by the Center for PR strived to propose innovative solutions to address the gender disparity. The 2019 Lead On! Women in...
The annual scholarship honors the agency’s founder and CEO Noemi Pollack
The Pollack PR Marketing Group (PPMG) announced today the creation of The Noemi Pollack Scholarship, which will annually award a partial tuition scholarship to an undergraduate student pursuing a major or minor in public relations at the University of Southern California’...