Research

Nadia Caldwell is an Annenberg Dean’s Scholar and first-year graduate student in the Masters of Strategic Public Relations program at the University of Southern California’s Annenberg School for Communication and Journalism.

Receiving her Bachelor’s degree in Communication from the University of Washington, Nadia brings a diverse set of experience... Read more

The M{2e} minor offers classes that help you understand the economic forces that are reshaping media. We give you access to leading executives and entrepreneurs at the forefront of change in the industry. We connect you with our network of companies and alumni who can help open doors and... Read more

Today, the ability to communicate is a vital skill for effective leaders and successful companies. But in tomorrow’s real-time media environment engaging the average human will be more of a science than an art. People will be bombarded 24/7 with mountains of data on hundreds of new channels. Most messages... Read more

Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the... Read more