I remember the days when sports, particularly baseball, were played and managed more by feel and intuition rather than strictly by the numbers. Unfortunately, those days are long gone. As sports adapt to a data-obsessed world, I fear the same thing is happening to the communication profession.
With the advent of Sabermetrics in the late '70s, later popularized by Michael Lewis’ book,...
Nearly six years ago our hearts were shattered and our souls were shaken as news broke of the 20 young children and six adult staff members killed at Sandy Hook Elementary School during the deadliest school shooting in U.S. history.
Few issues are as politically polarizing or emotionally charged as guns. This time, I and my fellow Starbucks teammates, where I was the head of global...
While the technologies that power autonomous vehicles are rapidly improving, consumer sentiment and confidence is headed in the opposite direction.
In a Cox Automotive study released in August 2018, nearly half (49%) of all consumers surveyed said they would never buy a fully autonomous vehicle. That’s up from 30% just two years ago. The perception of autonomous vehicle safety has also...
If current studies are correct, about half the people reading these words have listened to a podcast sometime this year.
Nielsen Insights reports that 124 million people in the U.S. have listened to a podcast in 2018. There are currently 525,000 active shows with over 18.5 million episodes. People walk around with dedicated podcast apps on their phones, and services like CastBox and...
How would you like to be running an automobile business today? How about a toy company? Media conglomerate? Hotels? Maybe own retail stores?
Virtually every client I work with is dealing with some form of disruption or change, and for many, it means the very survival of their business.
The management of disruption is a pervasive and phenomenally difficult challenge. If you're a...
Retail therapy has been a refuge for stressed-out consumers since the 1980s, but today, retailers need their own therapy to win over a new breed of Gen Z shoppers. Born between 1995 and 2010, they will represent 40% of consumers by 2020 and wield unprecedented influence on purchases made by both family and a wider community. They are known as Pivotals, Gen Y-fi, Screenagers or Gen Z. But no...
The advocacy surrounding inclusion in entertainment over the last several years has brought the issue to the forefront of news and created industry pressure. Despite the noise and intensity of protest, activism and awareness have generated little real or lasting change. Our research has shown that across 900 popular movies from the last decade — including the 100 top-grossing films of 2016 —...
The Bread and Butter…
Confession: I’m a foodie. No, I don’t cook often – almost never to be honest – but my committed following of food-based online and social pages classifies me as a self-proclaimed food connoisseur. Yes. I’m one of those people who flood your timeline with my favorite food finds of the day and yes, I am also the future of online video content for businesses across...