On December 1, 2016, a group of public relations visionaries came together at Wallis Annenberg Hall to discuss the single greatest threat facing their profession. Fred Cook, director for the USC Annenberg Center for Public Relations and CEO of Golin, offered that warning as he moderated an event marking the inaugural release of the center's Relevance Report. Curated by CPR, the unique...

On December 1, 2016, a group of public relations visionaries came together at Wallis Annenberg Hall to discuss the single greatest threat facing their profession: irrelevance.

"Things are changing really fast," said Fred Cook , director of the USC Annenberg...

Inside the classrooms at USC Annenberg, students are the ones typically tasked with answering the hard hitting questions. "Five Minutes with..." turns the table on faculty and staff to ask them the hard questions.