In the golden age of radio and newspapers, the Two-Step Flow Model held sway. Developed in 1948 by Paul Lazarsfeld and Elihu Katz to help explain voter decision-making, this classic communication model proposed that media messages flowed in two distinct stages. First, messages tended to flow to “opinion leaders,” such as political pundits, influential journalists, or...
“We need talent who can reach across disciplinary silos, and think expansively not limited by current expertise.”
“We need graduates trained and fluent in digital media technologies. But, we also need people with a hunger to acquire the skills to evolve and adapt as quickly as these industries.”
“The interdisciplinary nature of today's digital media requires cross-functional...
This 8 th edition of the Relevance Report will not be relevant for long. But today, it definitely is. Everyone in communications is talking about Artificial Intelligence. This was not the case in 2019, when the USC Center for Public Relations surveyed PR professionals and found only 18% thought that AI would be an important part of their future business. In 2023, in a survey we...
The 8 th edition of the USC Annenberg Relevance Report won’t be relevant for long, predicts Fred Cook, director of the USC Center for Public Relations . But today, it definitely is.
“Everyone in communications is talking about Artificial Intelligence (AI),” writes Cook. “This was not the...
The word inclusion has been part of academia and the business world for several years now. But what does inclusion look like for differently-abled individuals? We have many gifts and talents to offer to the world and society. However, society’s ignorance often squelches those gifts and talents. Sure, there are laws prohibiting the discrimination of differently-abled individuals, such as the...
An alarming percentage of the country still falls on the wrong side of the digital divide.
Much has been said about the internet and social platforms becoming breeding grounds for spreading misinformation and sowing division, but what about when the internet becomes the source of division?
The “digital divide” is not a new concept, but per the most recent Broadband Deployment...
Creating more diverse, inclusive and accountable organizations requires intimate, conscious, individual action.
There have been too many headlines about mass shootings, death counts and hate crimes with devastating images of people running for cover. I know I am not alone in the compulsion to want to turn them off, if only for a moment… to get my children to school, organize myself, my...