For five USC Annenberg graduate students in the communication management program, what started out as a class-wide project for a new brand storytelling and experiential marketing communication course turned into an appointment at the literal Barbie Dream House.
Two second-year master’s degree students in the strategic public relations program are taking advantage of every opportunity as they pursue their degrees. Vivien Li spent her summer studying abroad in Hong Kong, working for a public relations firm. She was there during the protests against China and found it “eye-opening to be in Hong Kong at a time when so much history was happening.”
The Annenberg Youth Academy for Media and Civic Engagement is a four-week summer intensive academy for 26 talented high school students from the communities surrounding the USC University Park and Health Science campuses. Students are exposed to the equivalent of first-year college-level courses and develop a rich conceptual understanding and practice of the necessary role that media, communications and journalism play in fashioning civic-minded thought leaders and innovators.
Rebecca Weintraub, director of the Master of Communication Management (MCG) program, partners with top executives from infrastructure giant AECOM to provide graduate students in her strategic corporate communication course with a unique glimpse into how communication drives an organization’s objectives and goals. AECOM’s Senior Vice President and Chief Marketing and Communications Officer, Heather Rim (MA, MCG, ’03), took this same class while earning her master’s degree and has maintained a close relationship with Weintraub and USC Annenberg since graduating. Together, they paired the various areas covered in Weintraub’s course with experts from across AECOM to provide a real-world perspective on delivering strategic communication programs that meet client expectations.
Students create media for social change — with help from their professors, VICE Media and Gloria Steinem.
Special donor-supported funds at the school became a financial lifeline for senior Savanna Mesch, keeping her on track for graduation.
For doctoral students, presenting their dissertation topics in front of relative strangers is an often nerve-wracking part of the PhD process. The 21 students who gathered in the Sheindlin Forum in Wallis Annenberg Hall the week of June 3-8 faced added wrinkles: Most of their dissertations weren’t finished yet, and their audience included not only their peers from many other top universities, but also several tenured and tenure-track professors.
From the very beginning, student journalists who produce video news segments for The Rundown proved they knew their audience: their fellow students.