With the global public relations (PR) market expected to grow by more than $25 billion by 2027 , it is clear organizations are increasingly relying on the industry to ensure their brands thrive in today’s complex communications landscape. The rise of digital technology has further...
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Anthony Gharib dreams of becoming the first Armenian-American national NBA reporter. His love for basketball began as a youth athlete, watching the Los Angeles Lakers.
“I would watch ESPN and was surprised to learn the reporters were either former athletes or studied journalism,” he said. “Realizing I wasn’t going to be a pro athlete, I thought the latter was the...
“When the stadium lights are dimmed, when the cameras stop flashing, when the pads are off, the pressure sinks in and it’s just me. Just me in a world of expectation,” said USC Trojans quarterback Caleb Williams . “No one can carry that alone. Pressure doesn’t have to be carried alone.”
USC...
Public relations and advertising master’s student Emily Chae is Korean American and her breakout room partner, communication management master’s student Jenisty Colon, is Latinx. Although they are in different academic programs, they met...
Led by Professor of Professional Practice Amara Aguilar , USC Annenberg has been awarded a 2022 IDEAS (Increase and Diversify Education Abroad for U.S. Students) grant...
On September 23, more than 3,500 USC students and community members attended the university’s first K-Pop Festa. The day’s events began with an academic forum analyzing the global phenomenon of K-pop. Provost Professor Henry Jenkins moderated a discussion with graduate students from USC Annenberg, the USC Thornton School...
