The landscape of the cannabis industry in America has dramatically changed in the 21st century. But with the slow trickle of legislation and cultural changes that have made cannabis more accessible, there are concerns around health effects, misinformation, and visibility.
Enter USC Annenberg’s public relations students. As part of their PR 450 capstone class, a...
To examine the many ways — both dramatic and nuanced — that the pandemic has changed lives, a group of 13 USC Annenberg graduate students from around the world embarked on an audio series illustrating just how different everything is now.
Their narratives are part of a podcast collaboration with LAist Studios called...
Fifteen students travel to Turkey over Spring Break to study Turkish culture and public diplomacy in Ankara, Istanbul and Cappadocia. The trip was co-sponsored by the Master's in Public Diplomacy Program and the Yunus Emre Institute. More information about their trip can be found at...
With his lifelong interest in politics, Alfonso Hedge realized Annenberg’s PhD program would be the perfect place to study how grassroots political organizations use social media.
On the last day of class this spring, a small group of students is lost in conversation at the USC Peace Garden . Part of the COMM 499: Climate Stories course that meets every Wednesday, they read, watch, listen to, and prototype new, playful ways to tell climate stories.
Aspiring...
When Archana “Archie” Barathur-Chattha and Vijay Chattha met 20 years ago, their worlds collided.
After graduating from USC Annenberg in 1997, Archie began her career at Sony Music, where she quickly rose through the ranks to become vice president of brand marketing and development, while Vijay was immersed in helping startups and...
With the global public relations (PR) market expected to grow by more than $25 billion by 2027 , it is clear organizations are increasingly relying on the industry to ensure their brands thrive in today’s complex communications landscape. The rise of digital technology has further...
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