Master of Communication Management
You will acquire the knowledge and tactics to decipher, design and execute effective communication strategies valued by executives, stakeholders and customers.
Through a personalized course of study, you will develop a mastery of communication theories, research methods and management skills needed to succeed in today’s complex business ecosystem. Our expert faculty will prepare you to work with people and organizations as they process information, react to stories, engage social media and adapt to change.
As a global hub for the media, entertainment and technology industries, Los Angeles provides the perfect environment as you explore how to integrate communication research with day-to-day implementation in a wide range of areas — including Fortune 100s, start-ups and consulting firms.
By the numbers
Student, alumni and faculty work
Realizing your storytelling potential
Communication management master’s student and 2022 graduate Kevin Maxwell connects his passion for screenwriting with marketing communications and media and entertainment management.
Bringing more diversity to TV and film
Jenisty Colón uses her experience as one of the only Puerto Ricans in her undergraduate university to fuel a passion for diversity in film and TV, landing her a research position with the Annenberg Inclusion Initiative.
Gaming for communication
Professor Dmitri Williams investigates the social and economic impacts of online gaming.
Living the dream
Students in Anne Framroze’s “Storytelling, Culture, and Experiential Marketing” course collaborate with BBDO to develop communication plans for Mattel’s Barbie brand.
A degree program that merges many passions
Meilin Fields plays four instruments, sings, danced ballet for more than 13 years, golfs, and was editor of her high school’s literary magazine — and found USC Annenberg the perfect place to continue her zest for exploration.
Making an impact
Devon Kennard pairs on-field success in the NFL with success in business as a real estate investor and philanthropist.
Communication management online program
Designed for mid-career professionals, our innovative online communication management degree uses the latest education technologies so you can earn your degree from anywhere in the world. You will learn from our expert USC Annenberg faculty and will engage in collaborative projects with professionals from varying communication fields.