With his lifelong interest in politics, Alfonso Hedge realized Annenberg’s PhD program would be the perfect place to study how grassroots political organizations use social media.
On the last day of class this spring, a small group of students is lost in conversation at the USC Peace Garden . Part of the COMM 499: Climate Stories course that meets every Wednesday, they read, watch, listen to, and prototype new, playful ways to tell climate stories.
Aspiring...
When Archana “Archie” Barathur-Chattha and Vijay Chattha met 20 years ago, their worlds collided.
After graduating from USC Annenberg in 1997, Archie began her career at Sony Music, where she quickly rose through the ranks to become vice president of brand marketing and development, while Vijay was immersed in helping startups and...
With the global public relations (PR) market expected to grow by more than $25 billion by 2027 , it is clear organizations are increasingly relying on the industry to ensure their brands thrive in today’s complex communications landscape. The rise of digital technology has further...
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Anthony Gharib dreams of becoming the first Armenian-American national NBA reporter. His love for basketball began as a youth athlete, watching the Los Angeles Lakers.
“I would watch ESPN and was surprised to learn the reporters were either former athletes or studied journalism,” he said. “Realizing I wasn’t going to be a pro athlete, I thought the latter was the...
“When the stadium lights are dimmed, when the cameras stop flashing, when the pads are off, the pressure sinks in and it’s just me. Just me in a world of expectation,” said USC Trojans quarterback Caleb Williams . “No one can carry that alone. Pressure doesn’t have to be carried alone.”
USC...
Public relations and advertising master’s student Emily Chae is Korean American and her breakout room partner, communication management master’s student Jenisty Colon, is Latinx. Although they are in different academic programs, they met...
