Interested in getting into broadcasting — either as an anchor or a producer? Making a podcast? Writing news stories? Creating immersive videos or multi-platform digital media? Check out what you can do in USC Annenberg’s Media Center. This cutting-edge production facility is housed in Wallis Annenberg Hall on USC’s campus. Open to journalism, communication and public relations students, as well as students across the USC campus. The first Thursday of each semester is an Open House from noon–5 p.m. Please join us on January 16, 2020.
As they watch live via the biggest screen on campus, USC professors are using the potential impeachment of President Trump to deepen students’ understanding of history, constitutional law and policy.
In Sasha Anawalt’s JOUR 599 Food Culture Journalism course last Spring, students in the Master of Arts in Specialized Journalism (The Arts) program focused on food journalism. Students were exposed to the vast array of food offerings in Los Angeles. In meeting and speaking with a variety of guest lecturers, they learned about urbanization, culture, health, and much more. View some of their final pieces and other USC Annenberg graduate student journalism work at ampersandla.com.
When Jessica Flores had the opportunity to report on the recovery from Hurricane Maria in Puerto Rico one year after the storm, she knew what topic she wanted to pursue.
For five USC Annenberg graduate students in the communication management program, what started out as a class-wide project for a new brand storytelling and experiential marketing communication course turned into an appointment at the literal Barbie Dream House.
Two second-year master’s degree students in the strategic public relations program are taking advantage of every opportunity as they pursue their degrees. Vivien Li spent her summer studying abroad in Hong Kong, working for a public relations firm. She was there during the protests against China and found it “eye-opening to be in Hong Kong at a time when so much history was happening.”
The Annenberg Youth Academy for Media and Civic Engagement is a four-week summer intensive academy for 26 talented high school students from the communities surrounding the USC University Park and Health Science campuses. Students are exposed to the equivalent of first-year college-level courses and develop a rich conceptual understanding and practice of the necessary role that media, communications and journalism play in fashioning civic-minded thought leaders and innovators.
Rebecca Weintraub, director of the Master of Communication Management (MCG) program, partners with top executives from infrastructure giant AECOM to provide graduate students in her strategic corporate communication course with a unique glimpse into how communication drives an organization’s objectives and goals. AECOM’s Senior Vice President and Chief Marketing and Communications Officer, Heather Rim (MA, MCG, ’03), took this same class while earning her master’s degree and has maintained a close relationship with Weintraub and USC Annenberg since graduating. Together, they paired the various areas covered in Weintraub’s course with experts from across AECOM to provide a real-world perspective on delivering strategic communication programs that meet client expectations.