Master of Science in Digital Social Media
We prepare you with the critical foundation in the science and practice of digital social media that you need to drive the future of communication, new media technologies and business.
You will learn the theory, skills and strategic mindset that are essential for undertaking, developing and managing social media platforms, digital media, apps and online communication. As you engage with our expert faculty, you will build a personalized course of study that culminates with the design, incubation and execution of a portfolio-building capstone project.
Our STEM-designated degree program and unmatched location in Los Angeles, a worldwide epicenter for the digital, social, technology and media industries, will empower you as a professional or entrepreneur across business, marketing, advertising, entertainment, education, and beyond.
By the numbers
Student, alumni and faculty work
Taking advantage of USC Annenberg’s progressive degree program, Nisha Venkat used their experience as a journalism undergraduate as a springboard for corporate communications.
Through the Managing Complexity in Diverse Organizations program, USC Annenberg master’s students learn to advance equity and representation across the communication and media landscape.
Jake Wachtel ’16 returns to school mid-career and blends his prior experience with new knowledge.
Juliana Carbonara ’20 uses her social media skills to fundraise for the Midnight Mission during the coronavirus pandemic.
STEM-designated degree program
Science, Technology, Engineering and Mathematics (STEM) designated programs provide the interdisciplinary skills needed to drive the future of communication and business. Our MS in Digital Social Media program qualifies as a STEM-designated degree program by the U.S. Department of Homeland Security and provides potential extension of employment opportunities in the U.S. for international graduates via application for a 24-month extension of a 12-month Optional Practical Training (OPT) authorization.