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Media Highlights

Forbes
How Smart Brands Win Consumers' Time In The Attention Economy
April 11, 2025

Adjunct Instructor Stefan Pollack wrote an article on increasing brand awareness and engagement in the attention economy. 

CGTN America
Film production in Los Angeles sees 5.6% decline
April 9, 2025

Provost Professor of Communication, Journalism, Cinematic Arts and Education and Primary Investigator, Civic Paths Research Group Henry Jenkins was interviewed about the decline of Hollywood movie production and its competition with the Asian movie industry in the global marketplace. 

Australian Broadcasting Corporation
Why is the Pacific music industry male-dominated?
April 9, 2025

Research from the USC Annenberg Inclusion Initiative was mentioned in an episode of "Sistas, Let's Talk," about the male-dominated nature of the Pacific music industry. 

PR Daily
Navigating Canadian boycotts of American companies
April 8, 2025

Professor of Professional Practice of Journalism and Director of the Center for Public Relations Fred Cook was quoted in an article on the impacts of the tariffs and Canadian companies' boycott of American products.