The Annenberg Inclusion Initiative is the leading think tank in the world studying diversity and inclusion in entertainment through original research and sponsored projects. Beyond research, the Annenberg Inclusion Initiative develops targeted, research-based solutions to tackle inequality. The Annenberg Inclusion Initiative works in three major areas:
RESEARCH: Uses data-driven and theory-based research to offer insight and evidence to industries on where diversity is needed and how to achieve it
ADVOCACY: Exists to foster inclusion and give a voice to disenfranchised or marginalized groups
ACTION: Offers simple actions for complex solutions to facilitate social change at the student, industry, and societal level
Why an ‘Inclusion Rider’ is the answer we need now
On Sunday night, March 4, Frances McDormand ended her best actress Oscar acceptance speech with two words: Inclusion. Rider. Stacy L. Smith, professor of communication and director of the Annenberg Inclusion Initiative (AII), first proposed the concept that A-list actors can incorporate a clause in their contracts that stipulates that inclusion — both on camera and behind the scenes for crew members — be reflected in films. Learn more about “inclusion riders” and AII’s research-based solutions for change.
New Study From Dr. Stacy L. Smith & The Annenberg Inclusion Initiative: Inclusion in the Recording Studio?
Our inaugural report on inclusion in music is the first from Professor Stacy L. Smith and the USC Annenberg Inclusion Initiative to investigate the recording industry. The report examines gender and race/ethnicity of artists and content creators across 600 popular songs on the Billboard Hot 100 year-end charts from 2012 to 2017. The study also evaluates gender and race/ethnicity for six years of Grammy nominations for Record of the Year, Album of the Year, Song of the Year, Producer of the Year, and Best New Artist.
Inclusion in the Director’s Chair?
The annual report from Dr. Stacy L. Smith and the Annenberg Inclusion Initiative, Inclusion in the Director’s Chair, was released on January 4, 2018.
The study examines the gender, race, and age of directors across 1,100 popular films from 2007 to 2017, revealing that there has been no change over time. The report also explores gender in the executive and leadership ranks at major media companies.
Inequality in 900 Popular Films
Dr. Stacy L. Smith and the Annenberg Inclusion Initiative at USC Annenberg released their annual study in 2017, titled Inequality in 900 Popular Films.
The study, released in summer 2017, reveals how little top-grossing movies have changed when it comes to the on screen prevalence and portrayal of females, underrepresented racial/ ethnic groups, the LGBT community, and individuals with disabilities. The study is the largest and most comprehensive intersectional analysis of characters in motion picture content to date.
Stacy Smith: The data behind Hollywood's sexism
In October 2016, Dr. Stacy L. Smith, the Founder and Director of the Annenberg Inclusion Initiative, delivered a powerful TED Talk on the prevalence and portrayal of female characters in film. Most importantly, she shared her data-driven solutions to the problem. Watch now!
Photo: Marla Aufmuth / TED
Beyond research, Dr. Stacy L. Smith and the Annenberg Inclusion Initiative are advancing practical, theory-driven solutions to the persistent lag in equality in media. These solutions offer real-world media professionals, performers, and even consumers the chance to get involved in addressing the problem and being part of sustainable change. Learn more about Dr. Smith's recommendations for individuals and organizations who want to end media inequality.
The Music Coalition
The vision of The Music Coalition is to create diversity and inclusion in the music industry. The mission of the coalition is to engage and work with leaders and executives in the music space to cultivate an inclusive industry culture and business practices that advance equality among artists, musicians, and employees. Ultimately, the coalition will leave a lasting global footprint on consumers by ensuring that music is openly accessible to all.
Stacy L. Smith, Ph.D.
Dr. Stacy L. Smith is the Founder and Director of the Annenberg Inclusion Initiative at the Annenberg School for Communication & Journalism at the University of Southern California where she is also an Associate Professor. Dr. Smith’s work examines gender, race, LGBT status, disability, and age on screen and gender and race/ethnicity behind the camera in cinematic content as well as barriers and opportunities facing women and people of color in the entertainment industry. She also conducts economic analyses related to diversity and the financial performance of films. Dr. Smith is a world leader, with speaking engagements ranging from the TED Women stage to the United Nations. Her research sets the global standard for data on employment diversity in entertainment, and she is a trusted source to the entertainment industry. Dr. Smith’s work is cited widely by both corporate and educational audiences. Dr. Smith has written more than 100 journal articles, book chapters, and reports on content patterns and effects of the media. In 2015, LA Weekly named Dr. Smith the #1 Most Influential Person in Los Angeles. You can read more about Dr. Smith’s work and accomplishments in her full bio.
Katherine Pieper, PhD
Carmen M. Lee, PhD
David and Lura Lovell Foundation Junior Fellow
Humana Junior Fellow
Humana Junior Fellow
Research and advocacy at this level involves multiple stakeholders. The Annenberg Inclusion Initiative is grateful to our existing sponsors and partners, including The David & Lura Lovell Foundation, Mari and Manuel Alba, Bonnie Arnold, Ann Erickson and Richard Pellett, Beth Friedman, Suzanne Lerner, Valley Fund for the Advancement of Women and Girls at the Women’s Foundation of Southern Arizona and Ann Lovell, the Women’s Foundation of Colorado and Barbara Bridges. Support is also provided by The Tides Foundation on the recommendation of Ms. Julie Parker Benello. Interested in supporting the Annenberg Inclusion Initiative? Please contact us for more information or click here to donate.
Annenberg Inclusion Initiative Board of Advisors
Executive Director, Annenberg Foundation
Global Chairman and CEO, Universal Music Publishing Group
President, TriStar Productions
President, Development & Production, JuVee Productions
Samantha Kirby Yoh
Partner and Head, East Coast Music Department, WME
Director, Business Development, Greenberg Glusker Fields Claman & Machtinger LLP
Julie Ann Crommet
VP, Multicultural Audience Engagement, The Walt Disney Studios
Partner, Cohen, Milstein, Sellers & Toll PLLC
SVP, Programming Talent Development & Inclusion, NBC Entertainment and Universal Television Studios
President, IMG Models
President, Corporate Development, Superfly
President, Lakeshore Entertainment, President, Producers Guild of America
Fanshen Cox DiGiovanni
Head of Strategic Outreach, Pearl Street Films
Lynette Howell Taylor
Founder, 51 Entertainment
Founder, The Black List
Founder, CEO, and Chief Creative Officer, DMI Music & Media
Chief Engagement Officer, Women Moving Millions, President, The Jacquelyn and Gregory Zehner Foundation
Co-President and Executive Producer, Wise Entertainment
Dr. Christine Moutier
Chief Medical Officer, American Foundation for Suicide Prevention
Head of Talent Development, HBO
Amy M. Emmerich
Chief Content Officer, Refinery29
Global Head of Artist Services, YouTube and Google Play Music
President, Tempesta Films
Director, Content Development, Story House Entertainment, Univision Communications
Founder, Sacks & Co.
Executive Director, Clif Bar Family Foundation
President and CEO, Welle Entertainment, President, Women in Film Los Angeles
Annenberg Inclusion Initiative Media Mentions
Study shows ongoing “inclusion crisis” in film industry
The newest study from AII examines inequality in the film industry
APNewsBreak: Study Says Films Exclude Women, Hispanics
Women, Hispanics and people with disabilities are among the most underrepresented groups
Study Finds 80 Percent of Female Directors Made Only One Movie in 10 Years
AII reports that just 8.1 percent of Hollywood’s helmers over the past decade were black or Asian
Lights, Camera, Taking Action
On many fronts, women are fighting for better opportunity in Hollywood
Most TV computer scientists are still white men
Google wants to change that
Hollywood Has A Major Diversity Problem, USC Study Finds
USC cites “epidemic of invisibility”