In sports, the roar of the crowd and the speed of competition capture the world’s attention, but beyond the track or field, companies that invest PR resources in sports can build impact that lasts long after the game. For those of us in communications and marketing, sports have become a proving ground where brand storytelling, community impact, and cultural momentum can intersect.
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In an era where digital innovation touches nearly every aspect of our lives, sports and entertainment venues are undergoing a remarkable transformation. From AI-powered ticketing systems to immersive visual experiences, technology is reshaping how fans engage with sports and live events. The result? Smarter, more efficient operations, new personalized experiences, and a future where the line...
The center of gravity in global sports has shifted, and the numbers speak for themselves. Saudi Arabia spent $2.3 billion on soccer sponsorships in 2022 alone. The Indian Premier League (IPL) — for those of us Americans, that’s cricket — signed a staggering $6.02 billion streaming deal for 2023-2027, placing it alongside the NFL and the English Premier League in cost-per-match terms. Gulf...
In today’s fragmented media environment, brands face mounting pressure to remain not only visible across a multitude of consumer touchpoints but also culturally relevant. For legacy brands in particular, the challenge lies in balancing heritage with modernity — honoring the past while engaging a new generation of consumers. Slim Jim’s revitalized partnership with the WWE (World Wrestling...
When we set out to reignite the Levi’s® brand, we weren’t just selling denim. We were reclaiming a cultural icon. From Woodstock to the Berlin Wall, Levi’s® shows up when people care — then sticks around long after the headlines fade. The hard part today? Culture shifts by the second and splinters by the scroll. Our challenge is to keep showing up in ways that feel real.
Our chairman...
Luxury brands have long relied on heritage, exclusivity, and tradition to project prestige.
Golf, often considered the sport of choice for old-school luxury, can easily fall into that cliché. But Genesis, Hyundai Motor Company’s standalone luxury brand, is rewriting the playbook.
Through a bold, globally integrated golf strategy, Genesis is using sports not as a backdrop for...
From the earliest philosophical discussion of athletic festivals in Plato’s Laws, sport has been defined as a public activity in which discourses of praise and blame are created from the competitive performance of athletes. The bodies and public performance of athletes have always been the primary medium for promoting values, selling products, and, today, public relations. So, from the first...
As the world sets its sights on the 2026 FIFA World Cup and the 2028 Summer Olympics in Los Angeles, an undeniable truth emerges: These next two years will provide us all with a generational storytelling moment.
Most fans won’t know the athletes competing until a story pulls them in. Who knew about women’s rugby until Ilona Maher helped put it on the map? Or saw a bespectacled Stephen...