Stacy Smith and Marc Choueiti.
USC Annenberg / Brett Van Ort

About Us

The Media, Diversity, & Social Change Initiative is programmatic and purposeful. MDSCI is the only research group to engage questions in four areas, that guide all research and writing:

  • Examine on screen portrayals of females, people of color, LBGT-identified characters in film and television
  • Assess behind-the-camera employment patterns for women and underrepresented racial/ethnic groups
  • Conduct qualitative research on barriers and opportunities facing filmmakers from marginalized communities
  • Evaluate economic performance of films based on cast and behind-the-camera diversity

MDSC Initiative research culminates with valuable and sought after research-based solutions that advance equality in entertainment.

The gold standard for industry research, the MDSC Initiative’s work is at the center of a cultural movement. We are influencing and impacting content and public policy.