Disruption is hard to navigate. It moves faster than your ability to plan for it, and demands that you nimbly shift your paradigm, throw out old processes and build new tools. That’s always hard, but keep in mind that disruption also brings opportunity. To do better and grow. To learn from past mistakes. To refocus on purpose.
One of our core areas of business is healthcare, which is...
In June 2018, Andy Warhol’s Interview Magazine announced it was folding after a stylish and groundbreaking 50-year run. The magazine was ultimately saved by a relaunch, though it’s now speculated that the print edition of Glamour may not be so lucky. Print publications are routinely biting the dust, and the media landscape continues to evolve.
It’s no secret that the world of content...
The USC Center for PR’s 2018 Global Communications Report indicated that 42% of PR professionals were concerned about the increasing prevalence of branded content. In a follow-up study, we asked the same survey participants specific questions about their perceptions of branded content. A total of 220 professionals, representing agencies, private companies, consultancies and government...
It’s both a benefit and a curse that content is king in the digital age. Good content has the potential to go viral, giving a brand a great opportunity to make an impact for little investment, but the flipside is also true.
With a smartphone in every pocket, brands are now facing an environment where someone with 10 followers can now reach millions and jeopardize the reputation of a...
The new revolution of 5G mobile technology will be to 4G technology what social media is to the vacation postcard, campaign fly-arounds are to the whistle-stop speech, and streaming video is to the VHS movie store.
I’ve had a front-row seat watching 5G develop as the chief communications executive at Sprint, Inc., one of the technology’s leading proponents. Sprint, combined with our...
When you hear hiring managers talk about public relations professionals of the future, you usually hear about the hunt for multi-taskers, change agents, the need for work-life balance and, of course, diversity that mirrors the future that awaits us.
I’m always on the lookout for dot-connectors, skeptics and the person who has just one more question.
In more than 20 years of...
When companies such as Facebook, Tesla and Citigroup release their quarterly earnings statements, reporters scramble to assess what’s important. It’s no longer enough to just focus on earnings per share and revenue. Bloomberg’s editor-in-chief John Micklethwait has equated the timely dissemination of breaking financial news to “an arms race…with the battleground moving to secondary data.”...
Whether it’s placing Frank Sinatra on a Coca-Cola poster or Nike contracting Michael Jordan for shoe ads, marketers have been leveraging their audience’s affinity for influential stars for ages. The reason influencer marketing is currently being viewed with skepticism is because while the concept has been around forever, the game has completely changed. So before we write off influencer...