In the two years since ChatGPT’s public release, generative AI has cycled through distinct seasons of public perception and adoption. What began with intrigue and mystique quickly shifted to fear and doom, eventually evolving into today’s widespread acceptance and ...

As we stand on the edge of an AI revolution, we risk plunging headlong into a scorched digital landscape and that could dwarf the very problems this technology aims to solve. Like many technological advances, AI’s ecological impact is frequently overlooked, potentially jeopardizing the well-being of future generations.

The rapid expansion of AI is dramatically increasing the energy...

AI has been the dominant subject among communication and marketing experts for the past two years. This past year, more of our industry colleagues began moving from experimentation to implementation.

As part of our AI implementation journey at Grubhub, we integrated a robust suite of tools to shape and refine a campaign called “Special Delivery.” This multi-channel campaign aimed to...

We live in an era where cutting-edge technologies transform our industries faster than we can imagine. However, what we make of it is still very much in our powerful human hands.

According to a McKinsey Global survey on the State of AI from May 2024 , 65% of organizations that regularly use GenAI are doing so in marketing and sales, product and service development, and IT services. Yet...

In the past 18 months, generative AI has shifted from a curiosity to a business imperative. The barriers to entry have been largely dismantled, allowing individuals and organizations to experiment and innovate with these powerful tools. But here's the thing: the enterprise sector is at a crossroads. While we are seeing significant advancements in the consumer industry, the enterprise sector...

Artificial intelligence (AI) has rapidly become a cornerstone of strategic decision-making in many industries, including communications. In the face of an ever-changing media landscape and complex consumer behaviors, AI provides invaluable tools for gathering insights, predicting trends, and measuring outcomes. For communication professionals, AI can enhance reputation management, drive...

Misinformation swirls through our online feeds like invisible currents, shaping what we believe before we even notice. In a media-saturated world, we’re faced with increasingly advanced content shown across various platforms, from advertisements to politics to news. At times, bad actors exploit media by using artificial intelligence to create fake content, including deepfakes - AI-generated or...

When boos rang out about AI at SXSW (the most tech optimist gathering on the planet) it showed us that the birth of AI is the opposite of the birth of the internet 25 years ago, which helps us to see where public sentiment about AI is headed.

Last Spring at Austin’s South by Southwest (SXSW), several tech leaders extolled the virtues of AI and made positive predictions about how it...