Where The Hell Is My Money Going: A Gen Z Perspective
“Where the hell is my money going?” It’s the question many Gen Z fans ask when faced with the rising cost of attending a sporting event. From parking fees to ticket surcharges, the price of entry has skyrocketed, but the fan experience often feels stuck in the past. For a generation that grew up in the era of TikTok, pop-ups, and immersive concerts, just watching the game isn’t enough. If...







