“Where the hell is my money going?” It’s the question many Gen Z fans ask when faced with the rising cost of attending a sporting event. From parking fees to ticket surcharges, the price of entry has skyrocketed, but the fan experience often feels stuck in the past. For a generation that grew up in the era of TikTok, pop-ups, and immersive concerts, just watching the game isn’t enough. If...
The datafication of athletes is increasingly central to sports fandom. Statistics in sports are not new — the box score, for instance, originated in 1858 as a means to track the performance of baseball players — but they have never before been so dominant in our sporting milieu. Fantasy sports, once a fringe activity championed by a small collective of board- and card-gamers, has blossomed in...
We are in an era where pop culture influences have shifted from external observers to active and strategic participants in sports. With the rise in digital storytelling and media, superstars like Taylor Swift and Ryan Reynolds are bringing record numbers to franchises through personal relationships, major events and team ownership. By leveraging these figures, teams convert casual consumers...
Professional athletes have always been central to entertainment. But with social media amplifying their platforms, athletes’ roles and responsibilities are no longer limited to competition. So precisely what are their roles?
With such high-platform visibility, athletes are expected to be public personas and brand themselves perfectly. Performance no longer occurs only on the field or...
A pair of former athletes share perspectives on some of the key topics in communications, relating them to lessons they learned from sports.
Talent. “Talent wins games, but teamwork and intelligence win championships.” (Michael Jordan)Dale: Somewhere along the line in corporate America, “human resources” became “talent.” While the new name is more appealing to everyone, it does...
Conversations among sports governing bodies indicate an evolving perspective more favorably disposed toward connections between sports and sports betting industries. In fact, a tone of real eagerness, applauding a positive relation between sports and sports betting, resounds more and more nowadays. There is real interest for sports leagues and franchises — not only in understanding, but...
In sports, the roar of the crowd and the speed of competition capture the world’s attention, but beyond the track or field, companies that invest PR resources in sports can build impact that lasts long after the game. For those of us in communications and marketing, sports have become a proving ground where brand storytelling, community impact, and cultural momentum can intersect.
Too...
In an era where digital innovation touches nearly every aspect of our lives, sports and entertainment venues are undergoing a remarkable transformation. From AI-powered ticketing systems to immersive visual experiences, technology is reshaping how fans engage with sports and live events. The result? Smarter, more efficient operations, new personalized experiences, and a future where the line...