Unimaginable. Groundbreaking. Fast-moving. These terms are how experts describe the use of artificial intelligence (AI) and machine learning (ML) across industries. These technologies are poised to dramatically change the way we live and do business.
Specific to the healthcare industry, AI and ML have become a driving force in improving how healthcare companies connect their life-...
Artificial Intelligence (AI) has swiftly moved from the realm of science fiction to become an invaluable tool in many industries, including public relations. As we enter an era of "symbiotic intelligence," the key is to view AI not as a replacement but as a strategic partner. Here's how this relationship is shaping what lies ahead for the communications field broadly:
Augmenting Human...
Caleb Ward, a media industry professional, gained visibility in Spring 2023 for his production of two mock trailers — one of Star Wars, one of Lord of the Rings — which mimicked the recognizable style of Wes Anderson (“The Grand Budapest Hotel”, “Asteroid City”) using the generative visual AI program, Midjourney.
As a Polygram critic noted of Anderson, “Most cinephiles immediately...
November 30, 2022, will be remembered as the date of “first contact” for many of us in the field of communication. That was the day ChatGPT launched and as many of us played with the service, I suspect we had similar reactions. What have we encountered here? A species of sorts that can communicate and produce words with alarming speed and alacrity. Isn’t that our profession we asked each other...
AI critics argue that computers can never be as creative as human beings. Even at its smartest, AI is a predictive instrument that rearranges the information it receives. Surely, if AI can come up with an idea for a viral new product or an engaging marketing campaign then a human would be able to come up with it as well.
However, Karl Ulrich and Christian...