AI in PR: Reflection, reality and relevance
In the 2020 Relevance Report, I made a few predictions about the impact Artificial Intelligence (AI) would have on the PR profession. Some have materialized - some have not. What I could not have predicted was the mind-boggling speed with which OpenAI’s GPT models would evolve and how profoundly they would impact all of us.
Looking Back: What Came to PassIn 2020, I emphasized the...






