(L to R) Fred Cook, Director of the USC Annenberg Center for Public Relations, leads a discussion along with Heather Rim, Chief Marketing and Communications Officer, AECOM, Don Spetner, Senior Corporate Advisor, Weber Shnadwick, Bill Imada, Chairman and Chief Connectivity Officer, IW Group, Inc., Michael Stewart, VP, Ketchum, and Julia Wilson, CEO, Wilson Global Communications. The panelists took part on a panel following the release of the first annual Relevance Report by USC Annenberg. The event took place at Wallis Annenberg Hall on December 1, 2016.
USC Annenberg / Brett Van Ort
December 7, 2016
Updated December 7, 2016 1:25 p.m.
On December 1, 2016, a group of public relations visionaries came together at Wallis Annenberg Hall to discuss the single greatest threat facing their profession. Fred Cook, director for the USC Annenberg Center for Public Relations and CEO of Golin, offered that warning as he moderated an event marking the inaugural release of the center's Relevance Report. Curated by CPR, the unique collection includes essays from communication leaders and academic experts on the issues, ideas and innovations that will shape the communications industry in 2017.
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