About the Relevance Report
The annual Relevance Report from the USC Center for Public Relations identifies emerging issues and forecasts topics and trends impacting society, business, and communications in the coming year. The book features contributions from public relations industry leaders, and USC academics and graduate students. The essays in the 2019 Relevance Report are brief, thoughtful, and cover a broad range of topics including media, communication, technology, marketing, and society. It is designed to give those studying and working in public relations a preview of what the coming year holds for the PR industry, society and people’s careers. Authors include communication leaders from Best Buy, eBay, Hyundai, Nintendo and Sprint, and PR agency leaders from Edelman, Golin, MSL, Ogilvy, Weber Shandwick, and more. All are advisory board members to the USC Center for Public Relations.
Read from the Relevance Report
Download the 2019 Relevance Report
On December 1, 2016, a group of public relations visionaries came together at Wallis Annenberg Hall to discuss the...
Inside the classrooms at USC Annenberg, students are the ones typically tasked with answering the hard hitting...
Meet Our Sponsors
The 2019 Relevance Report was sponsored by: