(L to R) Fred Cook, Director of the USC Annenberg Center for Public Relations, leads a discussion along with Heather Rim, Chief Marketing and Communications Officer, AECOM, Don Spetner, Senior Corporate Advisor, Weber Shnadwick, Bill Imada, Chairman and Chief Connectivity Officer, IW Group, Inc., Michael Stewart, VP, Ketchum, and Julia Wilson, CEO, Wilson Global Communications. The panelists took part on a panel following the release of the first annual Relevance Report by USC Annenberg. The event took place at Wallis Annenberg Hall on December 1, 2016.
USC Annenberg / Brett Van Ort
January 24, 2017
Updated January 24, 2017 2:10 p.m.
A little over a month has passed since the release of the inaugural USC Annenberg Relevance Report and it has been well-received throughout the world of public relations and communications.
"I just wanted to say well done to the Relevance Report team. While a few articles resonated personally with me, each piece was unique and interesting," Elise Eberwein, Executive Vice President of People and Communications of American Airlines, said.
The Relevance Report is a collection of thought pieces on everything from virtual reality to Cuba. It features insights from communications leaders at world renowned brands such as United Airlines, Chevron, Instagram and Starbucks, as well as academic experts.
Below is a list of key trade publications that have recently covered the Relevance Report, along with some of our other work:
Diverge: PR Agencies, Brands, and Thought Leaders Forecast 2017 Trends in Industry
The Holmes Report: Industry News In Brief (December 5, 2016)
CommPro: Top Research Insights from IPR’s Fifth Annual Research Symposium in NYC
In addition, CPR Director Fred Cook will be hosting a panel on the Relevance Report at the 2017 PRSA Western District Conference, taking place March 2-3 in Riverside, CA.