Molly Keveney is vice president of communications & digital for Clif Bar & Company, a family and employee-owned company crafting energy food with organic and sustainable ingredients to feed and inspire adventure. Guided by Clif Bar’s five bottom lines — Sustaining our People, our Business, our Brands, our Community and the Planet — Molly oversees all communications, company affairs, consumer care and digital marketing activities for the company and CLIF®, LUNA® and CLIF® Kid Brands.
Molly brings a wealth of experience to the Clif Bar team. She previously served as vice president of corporate communication & community affairs at WhiteWave Foods, overseeing messaging and communications strategy for a portfolio of natural food brands including Silk, Vega, So Delicious Dairy Free, Earthbound Farm, Horizon Organic, and Wallaby Organic. She also oversaw corporate branding, executive, internal and financial communications, issues/crisis communications, companywide sponsorships, events, and tradeshows, as well as philanthropy.
In addition, she has a decade of agency experience from global communications and marketing firms including Golin, Leo Burnett, and Fleishman-Hillard. Prior to her agency work, Molly’s career began as a journalist with The Oakland Press, a newspaper located in suburban Detroit.
In 2013, Molly was named the Colorado chapter of Public Relations Society of America’s (PRSA) “Person of the Year.” She is currently serving on the board of USC Annenberg Center for Public Relations and is a member of The Arthur Page Society. She is passionate about hunger relief and served on the board of Boulder-based Community Food Share, a Feeding America Foodbank, for six years.
Molly holds a bachelor’s degree in journalism from Michigan State University.
She draws her inspiration as a swimmer and a mom of two tween girls. Molly has completed the Chicago Marathon three times and enjoys skiing and hiking. And while she doesn’t really dig camping she does it because her husband and kids love it.